Today’s online world is not a one-way street anymore and brands have to redefine how they communicate with (not at) customers.
At 4 Corners we create and deploy brand experiences that engage customers, build communities and ensure a return of investment. We partner with our clients to define objectives and rethink best practices as we explore new forms, media and models. Our human-centered approach is grounded in a collaborative methodology that simultaneously considers user attraction, business needs, technical possibilities and the spirit of the brand.
Swanke Hayden Connell Architects needed an update to their website; present a modern and contemporary look and feel, while still honoring the firm’s 100-year-long history. 4 Corners undertook an extensive Discovery process and, teaming with SHCA, conceptualized a website which showcases SHCA’s best work and rich experience. 4 Corners fully designed and developed the site, including an extensive Content Management System, utilizing the most up-to-date innovative technologies to create a seamless, fast, and effective website from top to bottom.
Industrial minerals company Geohellas, the exclusive European source...
News
Geohellas.com - Putting a face on technical clay
12.22.2009
Industrial minerals company Geohellas, the exclusive European source for attapulgite clay and custom attapulgite/saponite blends, partnered with 4 Corners and Blue Ink to develop a brand identity, brand strategy and website for the mining company. The corporate site allows existing and prospective customers to research products and offerings from the firm, and stands as a global front door to the company.
Projects
OfficeDepot.com
1.2 Billion in additional sales through a redesign
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Projects OfficeDepot.com
OfficeDepot.com
1.2 Billion in additional sales through a redesign
Office Depot had received customer feedback that the in-store brand experience (which customers felt was very strong) wasn’t matching with the experience users had on the website. A confusing site architecture and overwhelming amount of products left online users feeling dissatisfied. Partnering with Office Depot, 4 Corners took an in-depth look into the architecture and user interface of the site and designed an entirely new offering without changing or adding any new functionality. 4 Corners orchestrated in-depth usability testing sessions, utilizing a rapid prototyping techniques to introduce new solutions while the testing sessions were taking place. Launching just in time for Holiday 2006, the site was an overwhelming success, drastically increasing Office Depot's online sales.
Alexis Ohanian, founder of Reddit, gives a great 3-minute rundown on...
Discussion
How to Make a Splash in Social Media (via TED)
12.17.2009
Alexis Ohanian, founder of Reddit, gives a great 3-minute rundown on the power of social media. Check it out at TED here.
Discussion
Four Things I've Learned About Designers
12.02.2009
An article by Warren Berger, in his words: For the last two years,...
Discussion
Four Things I've Learned About Designers
12.02.2009
An article by Warren Berger, in his words: For the last two years, I’ve been doing to designers what they usually do unto others. Which is to say, I’ve been observing and studying them, asking a lot of questions and trying to discern patterns. Here are a few things I’ve learned along the way.