Discussion
eCommerce & Shopping Cart Usability
10.23.2008
"Even the smallest changes can make a huge difference in...
Discussion
eCommerce & Shopping Cart Usability
10.23.2008
"Even the smallest changes can make a huge difference in performance!"
10 Best Practices:
1. Use Headlines, Subheadings and Breadcrumb navigation to show shoppers where they are.
2. Make sure contact information and a phone number are visible above the fold and easy for shoppers to see.
3. Keep the site search function above the fold and in plain view so shoppers can query the catalog anytime.
4. Consider adding a search by category refinement into the site search for easier access to site sections.
5. Allow shoppers to show a designated number of items per page anytime with a “show per page” sort option.
6. Show related products and cross sell before the checkout process and after items have been added to the cart.
7. Allow shoppers to add items to their cart before making them register for an account.
8. Make sure shoppers can easily access their cart contents and that it can easily be modified or adjusted.
9. Use “add to cart buttons” with larger font, that are easy to see and consider different wording like “proceed to checkout.”
10. Allow shoppers to add items to a wishlist using appropriate wording like “add to wishlist” rather than “buy now.”
We could actually go on and on, but we will save that for the next entry.
Cheers
10 Best Practices:
1. Use Headlines, Subheadings and Breadcrumb navigation to show shoppers where they are.
2. Make sure contact information and a phone number are visible above the fold and easy for shoppers to see.
3. Keep the site search function above the fold and in plain view so shoppers can query the catalog anytime.
4. Consider adding a search by category refinement into the site search for easier access to site sections.
5. Allow shoppers to show a designated number of items per page anytime with a “show per page” sort option.
6. Show related products and cross sell before the checkout process and after items have been added to the cart.
7. Allow shoppers to add items to their cart before making them register for an account.
8. Make sure shoppers can easily access their cart contents and that it can easily be modified or adjusted.
9. Use “add to cart buttons” with larger font, that are easy to see and consider different wording like “proceed to checkout.”
10. Allow shoppers to add items to a wishlist using appropriate wording like “add to wishlist” rather than “buy now.”
We could actually go on and on, but we will save that for the next entry.
Cheers
Projects
TIME Global Business Section
A new offering for a unique niche of global business travelers.
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Topics:
TIME Global Business Section, Interactive Design, Information Architecture, Usability, Research & Testing
Projects TIME Global Business Section
TIME Global Business Section
A new offering for a unique niche of global business travelers.
10.29.2008
Topics:
TIME Global Business Section, Interactive Design, Information Architecture, Usability, Research & Testing
International business professional needed a single web destination that catered to their specific and diverse global interests. Taking this to heart, TIME, Inc. and 4 Corners strategized, designed, and developed a new Global Business section for the TIME.com website. Utilizing TIME’s continuing global news coverage and features, data from the World Economic Forum (WEF), and other web sources, the Global Business section allows users to pinpoint specific countries and regions to gain information on top news stories in the area as well as local currency, language, capitol city, major airports, business customs, and top industries. The site fully utilizes the WEF’s ranking system, outlining the top 100 countries in which to do businesses, based on criteria such as global competitiveness, corruption, and infrastructure. A convenient and one-stop location for both breaking news and important business information catered specifically to the global business professional.
1 of 3
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Topics:
OfficeDepot.com, Interactive Design, Welcome, Information Architecture, Usability, E-commerce, Technology & Development, Research & Testing
Projects OfficeDepot.com
OfficeDepot.com
1.2 Billion in additional sales through a redesign
10.29.2008
Topics:
OfficeDepot.com, Interactive Design, Welcome, Information Architecture, Usability, E-commerce, Technology & Development, Research & Testing
Office Depot had received customer feedback that the in-store brand experience (which customers felt was very strong) wasn’t matching with the experience users had on the website. A confusing site architecture and overwhelming amount of products left online users feeling dissatisfied. Partnering with Office Depot, 4 Corners took an in-depth look into the architecture and user interface of the site and designed an entirely new offering without changing or adding any new functionality. 4 Corners orchestrated in-depth usability testing sessions, utilizing a rapid prototyping techniques to introduce new solutions while the testing sessions were taking place. Launching just in time for Holiday 2006, the site was an overwhelming success, drastically increasing Office Depot's online sales.
1 of 4
Discussion
Google won't fry your brain!
10.15.2008
No need to fret - turns out all that time spent trawling the search...
Discussion
Google won't fry your brain!
10.15.2008
No need to fret - turns out all that time spent trawling the search engines for the latest and greatest gossip...er...important news items is in no way detrimental to your brain functionality. On the contrary, a recent study shows that this activity among seasoned internet users actually promotes brain activity. Check out the full article at USA Today.Discussion
New in the world of search...Cuil
07.29.2008
From former Google employees comes Cuil, the newest super engine to...
Discussion
New in the world of search...Cuil
07.29.2008
From former Google employees comes Cuil, the newest super engine to hit the net. I took a quick look around, and so far I really like what I see. It has a great clean design (including the option to view your search results in 2 or 3 columns), and great smart options for sorting your data (a search of the term "Olympics" presented me with tabs for Winter Olympics, Special Olympics, Summer Olympics, and categories such as "2012 Summer Olympics" and "IOC Members"). Cuil also presents a much cleaner summary of each page (in a small paragraph) than its competitors. I wonder if this will prompt enough people to make the switch over from Google...I think I'm convinced.
