International business professional needed a single web destination that catered to their specific and diverse global interests. Taking this to heart, TIME, Inc. and 4 Corners strategized, designed, and developed a new Global Business section for the TIME.com website. Utilizing TIME’s continuing global news coverage and features, data from the World Economic Forum (WEF), and other web sources, the Global Business section allows users to pinpoint specific countries and regions to gain information on top news stories in the area as well as local currency, language, capitol city, major airports, business customs, and top industries. The site fully utilizes the WEF’s ranking system, outlining the top 100 countries in which to do businesses, based on criteria such as global competitiveness, corruption, and infrastructure. A convenient and one-stop location for both breaking news and important business information catered specifically to the global business professional.

Office Depot had received customer feedback that the in-store brand experience (which customers felt was very strong) wasn’t matching with the experience users had on the website. A confusing site architecture and overwhelming amount of products left online users feeling dissatisfied. Partnering with Office Depot, 4 Corners took an in-depth look into the architecture and user interface of the site and designed an entirely new offering without changing or adding any new functionality. 4 Corners orchestrated in-depth usability testing sessions, utilizing a rapid prototyping techniques to introduce new solutions while the testing sessions were taking place. Launching just in time for Holiday 2006, the site was an overwhelming success, drastically increasing Office Depot's online sales.