News
Fox Mobile Group
11.10.2008
Fox Mobile Group, a division of News Corporation, has engaged 4...
News
Fox Mobile Group
11.10.2008
Fox Mobile Group, a division of News Corporation, has engaged 4 Corners to design and develop a series of internal communication materials for use in the global organization. 4 Corners will be updating the design of the Identity, as well as developing stationary, presentation materials, and a complete Style Guide.
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Topics:
Warnaco, Brand Strategy, Identity Systems, Print Design, Marketing & Advertising
Projects Warnaco
Warnaco
Revitalizing a look and feel for a trusted brand with a rich history.
10.29.2008
Topics:
Warnaco, Brand Strategy, Identity Systems, Print Design, Marketing & Advertising
Warnaco, a trusted and respected name in the intimate apparel industry, needed an update in the look of three of its main brands – Olga, Body Slimmers, and Warner’s. Partnering with Warnaco, 4 Corners revitalized the look and feel of the three brands, determining the primary target audience for each and designing effective solutions for the identities, as well as packaging, labels, and in-store environments. The new looks differentiate between the three brands, and bring a freshness and vitality back to an organization with an impressive history.
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Topics:
United Rentals, Interactive Design, Information Architecture, Print Design
Projects United Rentals
United Rentals
An engaging and interactive HR experience.
10.29.2008
Topics:
United Rentals, Interactive Design, Information Architecture, Print Design
4 Corners worked closely with the United Rentals Human Resources to completely overhaul their online and print recruitment materials. 4 Corners redesigned the HR website and introduced a much-needed human element; drawing on personal stories and interviews with current employees at a number of locations throughout North America. 4 Corners also designed and produced new print recruitment materials to coincide with the new website, including brochures, handshake cards, and banner stands for job and recruitment fairs.
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Topics:
McGraw-Hill Construction, Interactive Design, Information Architecture, Brand Strategy, Print Design, Marketing & Advertising, Product/Application Development
Projects McGraw-Hill Construction
McGraw-Hill Construction
Connecting people, products and projects online
10.29.2008
Topics:
McGraw-Hill Construction, Interactive Design, Information Architecture, Brand Strategy, Print Design, Marketing & Advertising, Product/Application Development
McGraw-Hill Construction, a $3.4 trillion global company, needed an online platform to host over a million professionals, linking users to their vast database of resources and materials. To do this, 4 Corners designed the Sweets Network for Products, aimed at connecting people, projects, and products. The network catalogs, describes, facilitates, and helps users (including ten thousand manufacturers, engineers, and architects) interact and discover a myriad of online construction products. In addition, 4 Corners created the branding and advertising collateral including, brochures, rich media banners, multi-tier direct mailers, and print advertisements.
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Discussion
Movie Posters = art
10.15.2008
I've always been a fan of movie posters - but I think they're so...
Discussion
Movie Posters = art
10.15.2008
I've always been a fan of movie posters - but I think they're so often seen as pure advertising and the excellent design sense of some of them goes unnoticed. Here is a great compilation of some of the best!Discussion
AIGA 50 books/50 Covers of 2007
09.18.2008
I am a member of AIGA!! (The Professional Association for Design)
I...
Discussion
AIGA 50 books/50 Covers of 2007
09.18.2008
I am a member of AIGA!! (The Professional Association for Design)
I got an invitation for the exhibition, " 50 books/50 covers of 2007". Since I am designing the 4corners new book i felt these book covers might help me to get inspiration.
This exhibition showcases selections from the “AIGA 50 Books/50 Covers” competition, which aims to identify the 50 best-designed books and book covers of the year. Selections were made by a distinguished jury and become part of the AIGA Design Archives, where images, full credits, project statements and jurors' comments for all selections are available.
Gallery hours:
Monday through Thursday: 11:00 a.m.–6:00 p.m.
Friday: 11:00 a.m–5:00 p.m.
Discussion
New and creative outdoor advertising...
08.01.2008
...when it's good, it's good. But when it's bad, well...not so great,...
Discussion
New and creative outdoor advertising...
08.01.2008
...when it's good, it's good. But when it's bad, well...not so great, according to the NYT.
Some examples:
A Chevrolet billboard that used real pennies lasted only 30 minutes as people picked it clean.
In London, Right Guard sent a team of people onto subway trains with tiny video screens in the armpits of their shirts.
Either way, we're still talking about it...so maybe the point is getting across anyway?
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Topics:
Element K, Brand Strategy, Identity Systems, Naming, Print Design, Marketing & Advertising
Projects Element K
Element K
Establishing “knowledge” for the modern enterprise
10.29.2008
Topics:
Element K, Brand Strategy, Identity Systems, Naming, Print Design, Marketing & Advertising
4 Corners was engaged to rename, re-brand, and re-launch an established company – ZDE, the education division of Ziff-Davis. Working to develop an entirely new brand strategy and platform (“the knowledge catalyst”), 4 Corners worked to develop a new name (Element K) and visual strategy to capture the idea. 4 Corners worked to bring this idea to life with a powerful launch campaign, web site development, print collateral, trade show materials, and a state-of-the-art internal training program.
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Discussion
Esquire's techy cover
07.22.2008
In honor of its 75th anniversary this year, Esquire magazine will...
Discussion
Esquire's techy cover
07.22.2008
In honor of its 75th anniversary this year, Esquire magazine will be publishing a cover incorporating flashing text designed by MA-based company E Ink (whose technology is also applied in Amazon.com's reading device, Kindle). The text, which reads "the 21st Century Begins Now," will lose juice and stop blinking after 90 days.
“I hope it will be in the Smithsonian,” said David Granger, Esquire’s editor in chief,..."The possibilities of print have just begun. In two years, I hope this looks like cellphones did in 1982, or car phones.”
Read more about it in the New York Times here.
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Topics:
DoubleClick / Diameter, Brand Strategy, Identity Systems, Naming, Print Design
Projects DoubleClick / Diameter
DoubleClick / Diameter
Branding DoubleClick’s research division.
10.29.2008
Topics:
DoubleClick / Diameter, Brand Strategy, Identity Systems, Naming, Print Design
DoubleClick needed a name and brand platform for their newly acquired internet research division. 4 Corners began by developing a platform – “The Essential Element” – that positions the new company as a critical ingredient in online marketing and strategy. From there, 4 Corners developed the “Diameter” name – borrowing a word from geometry that at once conveys measurement, comprehensiveness, and technology – and the visual identity system: a simple wordmark and arrow symbol that “measures” any object imaginable.
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Discussion
Panorama Project 3 129 artists, one continuous piece
09.12.2008
Last Saturday , there was an opening of a group exhibition...
Discussion
Panorama Project 3 129 artists, one continuous piece
09.12.2008
Last Saturday , there was an opening of a group exhibition featuring commissioned works by 130 something artists at Jonathan LeVine Gallery in Chelsea.
I didn't want to go because it was storming like crazy!! However, the gallery was packed with so many people.
All the artists got a 7” x 5” wooden panel, and those artworks created a single continuous work. I liked some paintings a lot. But some were just crappy things and the price were like $600....?! I don't know what Art is!
At least, I got free beer-.
http://jonathanlevinegallery.com/?method=Exhibit.ExhibitDescription&ExhibitID=FB86C9CC-19DB-5802-E0C4211518300C5B
Discussion
2008 Olympic Mascots designs
07.23.2008
The designs for the 2008 Summer Olympics in Beijing have been...
Discussion
2008 Olympic Mascots designs
07.23.2008
The designs for the 2008 Summer Olympics in Beijing have been revealed, called "Fuwa" (below). It's being reported in the WSJ that even the mascots' designer doesn't want to take responsibility if these don't go down in history as iconic Olympic mascots.
Not that the Fuwa have been the only controversial mascots; since its inception at the Munich games in 1972, the Olympic mascot has always been a source of debate (more mascots below after the jump). The article goes on to state how the Fuwa may be the result of "Too Many Chefs" syndrome and a bureaucratic backlog, a challenge in trying to create an iconic image representing 1.3 billion people and their history - the five Fuwa were pared down from over 1,000 sketches submitted by the artist.
Not sure what I think about them...any thoughts?
Continue reading to see some other mascots from past Olympics...
The first Olympic mascot - Waldi (Munich 1972)
Cobi (Barcelona 1992)
Izzy (Atlanta 1996)
Syd, Ollie, and Millie (Sydney 2000)
Athena and Phevos (Athens 2004)
Projects
American Express OPEN Direct Mail
Driving double-digit responses for online account summary.
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Topics:
American Express OPEN Direct Mail, Interactive Design, Information Architecture, Technology & Development, Print Design, Marketing & Advertising
Projects American Express OPEN Direct Mail
American Express OPEN Direct Mail
Driving double-digit responses for online account summary.
10.29.2008
Topics:
American Express OPEN Direct Mail, Interactive Design, Information Architecture, Technology & Development, Print Design, Marketing & Advertising
Collaborating with American Express, 4 Corners was engaged to increase small business online registration for the Summary of Accounts web feature. 4 Corners designed and produced an interactive online presentation and accompanying interactive CD (which was delivered in a direct marking piece) using American Express customer service representatives as experts in providing information about the Summary of Accounts. Thanks to the initiative, record numbers of card members registered and learned about the benefits of available online member services.
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Topics:
Vintage New Zealand, Interactive Design, Social Media, Information Architecture, E-commerce, emerging trends, Technology & Development, Brand Strategy, Identity Systems, Naming, Print Design, Marketing & Advertising, Product/Application Development, Content Management
Projects Vintage New Zealand
Vintage New Zealand
A world of "social commerce" around New Zealand and its wine.
10.29.2008
Topics:
Vintage New Zealand, Interactive Design, Social Media, Information Architecture, E-commerce, emerging trends, Technology & Development, Brand Strategy, Identity Systems, Naming, Print Design, Marketing & Advertising, Product/Application Development, Content Management
Vintage New Zealand sought to solve a unique problem in the American marketplace – create a single environment where customers can not only purchase all New Zealand wines in one location, but also experience the wines as much as possible in an online setting. 4 Corners developed extensive content, include video “Virtual Tastings” and interactive maps and features, that allow users to interact as much as possible with the wines before purchase. Also utilizing social networking features, users interact with each other and share insights, opinions, their own personal “cellars,” and experiences to bring forward the concept of Social Commerce.
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Discussion
Political bauhaus. (Or.. Obauhaus.)
07.24.2008
In honor of his trip to Berlin today, Obama's design team has created...
Discussion
Political bauhaus. (Or.. Obauhaus.)
07.24.2008
In honor of his trip to Berlin today, Obama's design team has created a campaign poster for the event that hearkens to that famous period in German design. This observation was pointed out in greater detail on the blog Meaningful Distraction.
Take a look at the comparison between Obama's elegant design and the current McCain poster. Yeeeeeeek.
