News
Fox Mobile Group
11.10.2008
Fox Mobile Group, a division of News Corporation, has engaged 4...
News
Fox Mobile Group
11.10.2008
Fox Mobile Group, a division of News Corporation, has engaged 4 Corners to design and develop a series of internal communication materials for use in the global organization. 4 Corners will be updating the design of the Identity, as well as developing stationary, presentation materials, and a complete Style Guide.
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Topics:
Warnaco, Brand Strategy, Identity Systems, Print Design, Marketing & Advertising
Projects Warnaco
Warnaco
Revitalizing a look and feel for a trusted brand with a rich history.
10.29.2008
Topics:
Warnaco, Brand Strategy, Identity Systems, Print Design, Marketing & Advertising
Warnaco, a trusted and respected name in the intimate apparel industry, needed an update in the look of three of its main brands – Olga, Body Slimmers, and Warner’s. Partnering with Warnaco, 4 Corners revitalized the look and feel of the three brands, determining the primary target audience for each and designing effective solutions for the identities, as well as packaging, labels, and in-store environments. The new looks differentiate between the three brands, and bring a freshness and vitality back to an organization with an impressive history.
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Topics:
Element K, Brand Strategy, Identity Systems, Naming, Print Design, Marketing & Advertising
Projects Element K
Element K
Establishing “knowledge” for the modern enterprise
10.29.2008
Topics:
Element K, Brand Strategy, Identity Systems, Naming, Print Design, Marketing & Advertising
4 Corners was engaged to rename, re-brand, and re-launch an established company – ZDE, the education division of Ziff-Davis. Working to develop an entirely new brand strategy and platform (“the knowledge catalyst”), 4 Corners worked to develop a new name (Element K) and visual strategy to capture the idea. 4 Corners worked to bring this idea to life with a powerful launch campaign, web site development, print collateral, trade show materials, and a state-of-the-art internal training program.
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Topics:
DoubleClick / Diameter, Brand Strategy, Identity Systems, Naming, Print Design
Projects DoubleClick / Diameter
DoubleClick / Diameter
Branding DoubleClick’s research division.
10.29.2008
Topics:
DoubleClick / Diameter, Brand Strategy, Identity Systems, Naming, Print Design
DoubleClick needed a name and brand platform for their newly acquired internet research division. 4 Corners began by developing a platform – “The Essential Element” – that positions the new company as a critical ingredient in online marketing and strategy. From there, 4 Corners developed the “Diameter” name – borrowing a word from geometry that at once conveys measurement, comprehensiveness, and technology – and the visual identity system: a simple wordmark and arrow symbol that “measures” any object imaginable.
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Topics:
SmartEquip, Interactive Design, Information Architecture, Brand Strategy, Identity Systems, Product/Application Development
Projects SmartEquip
SmartEquip
Reengineering the industrial rental space
10.29.2008
Topics:
SmartEquip, Interactive Design, Information Architecture, Brand Strategy, Identity Systems, Product/Application Development
4 Corners developed the brand and product interface for SmartEquip, a company that creates new process and support software for the construction rental industry. The website and product site (also available on handheld devices) organized millions of pages of documentation and diagrams for use in maintaining equipment and ordering parts. Highly interactive, the site is an effective tool for the maintenance and efficiency of construction fleets.
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Discussion
The "Logo" Games
08.11.2008
This morning I came across a really fascinating article covering...
Discussion
The "Logo" Games
08.11.2008
This morning I came across a really fascinating article covering the debate over inexpensive online logo & "branding" companies by Doug Bartow (id29) via the Under Consideration design discussion blog Speak Up.
It highlights the ongoing debate of accessibility of design for all (income brackets) versus "...the devaluation of the design process altogether, particularly in brand development and identity design, which many consider the pinnacle of our field." – by cheapening the proverbial playing field.
In his field study of this issue, Doug commissions 4 different online companies to come up with logo options for a fictitious project and then analyzes and critiques the results. It is a good exploration of what you really get from these types of logo chop shops.
The Challenge: Hire four online logo design companies, give them the same visual identity problem to solve, then critique the results.
Take a look here.
Discussion
Parsing Walmart: This Is Not a Reaction
07.22.2008
After the news leaked over the weekend, Walmart confirmed that it...
Discussion
Parsing Walmart: This Is Not a Reaction
07.22.2008
After the news leaked over the weekend, Walmart confirmed that it will roll out a new de-hyphenated logo.
While most companies flog their make-overs, Walmart's overly restrained release seems intended to tamp down any speculation that the company is struggling to find a new sweet spot, as competitors get increasingly efficient and Target's model continues to pick up steam.
Here's the parse.
Walmart: Walmart U.S. Refreshes Stores' Logo
Translation: We're not changing our logo. We're refreshing it.
Walmart: For the past two years, a customer focused transformation has been taking place in Walmart's U.S. business.
Translation: We've pushed the price-as-the-only-differentiator model as far as it can go.
Discussion
Everybody's Doing It...
07.21.2008
Rebranding & overhauling their corporate images that is... from...
Discussion
Everybody's Doing It...
07.21.2008
Rebranding & overhauling their corporate images that is... from Starbucks to AT&T – and Walmart is the latest to jump on that bandwagon.
Check out this Businessweek article on corporate rebranding.
Discussion
Band Logos
07.07.2008
A little while back, AOL site Spinner.com, posted the top 25 band logos "of all time" (personally, which I think is still up for debate).
Which reminded me of another site, http://pictograms.blogspot.com/ which has been archiving a huge collection of band logos, fonts, and iconography as well.
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Topics:
Vintage New Zealand, Interactive Design, Social Media, Information Architecture, E-commerce, emerging trends, Technology & Development, Brand Strategy, Identity Systems, Naming, Print Design, Marketing & Advertising, Product/Application Development, Content Management
Projects Vintage New Zealand
Vintage New Zealand
A world of "social commerce" around New Zealand and its wine.
10.29.2008
Topics:
Vintage New Zealand, Interactive Design, Social Media, Information Architecture, E-commerce, emerging trends, Technology & Development, Brand Strategy, Identity Systems, Naming, Print Design, Marketing & Advertising, Product/Application Development, Content Management
Vintage New Zealand sought to solve a unique problem in the American marketplace – create a single environment where customers can not only purchase all New Zealand wines in one location, but also experience the wines as much as possible in an online setting. 4 Corners developed extensive content, include video “Virtual Tastings” and interactive maps and features, that allow users to interact as much as possible with the wines before purchase. Also utilizing social networking features, users interact with each other and share insights, opinions, their own personal “cellars,” and experiences to bring forward the concept of Social Commerce.
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Discussion
How did Justice get to be so cool?
07.24.2008
French techno duo Justice has just about the coolest music videos on...
Discussion
How did Justice get to be so cool?
07.24.2008
French techno duo Justice has just about the coolest music videos on the planet. This one, for DVNO, incorporates some of the most iconic logo typefaces and designs from our childhoods. Check it out and prepare to be rocked.
Also check out D.A.N.C.E. (one of my favorites of all time).
