4 Corners was engaged to rename, re-brand, and re-launch an established company – ZDE, the education division of Ziff-Davis. Working to develop an entirely new brand strategy and platform (“the knowledge catalyst”), 4 Corners worked to develop a new name (Element K) and visual strategy to capture the idea. 4 Corners worked to bring this idea to life with a powerful launch campaign, web site development, print collateral, trade show materials, and a state-of-the-art internal training program.