News
Digital Strategy for phil&teds
08.12.2009
4 Corners was recently engaged by phil&teds, the New...
News
Digital Strategy for phil&teds
08.12.2009
4 Corners was recently engaged by phil&teds, the New Zealand-based nursery hardware company, to develop a full digital strategy for the company, who is looking to push more into the US market. Taking a thorough audit of the current site, best practice research of what's being done, and analysis of the trends, 4 Corners developed a comprehensive set of recommendations to enhance both the phil&teds e-commerce experience, and its presence in the social media world.
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Topics:
Vintage New Zealand, Interactive Design, Social Media, Information Architecture, E-commerce, emerging trends, Technology & Development, Brand Strategy, Identity Systems, Naming, Print Design, Marketing & Advertising, Product/Application Development, Content Management
Projects Vintage New Zealand
Vintage New Zealand
A world of "social commerce" around New Zealand and its wine.
10.29.2008
Topics:
Vintage New Zealand, Interactive Design, Social Media, Information Architecture, E-commerce, emerging trends, Technology & Development, Brand Strategy, Identity Systems, Naming, Print Design, Marketing & Advertising, Product/Application Development, Content Management
Vintage New Zealand sought to solve a unique problem in the American marketplace – create a single environment where customers can not only purchase all New Zealand wines in one location, but also experience the wines as much as possible in an online setting. 4 Corners developed extensive content, include video “Virtual Tastings” and interactive maps and features, that allow users to interact as much as possible with the wines before purchase. Also utilizing social networking features, users interact with each other and share insights, opinions, their own personal “cellars,” and experiences to bring forward the concept of Social Commerce.
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Discussion
eCommerce & Shopping Cart Usability
10.23.2008
"Even the smallest changes can make a huge difference in...
Discussion
eCommerce & Shopping Cart Usability
10.23.2008
"Even the smallest changes can make a huge difference in performance!"
10 Best Practices:
1. Use Headlines, Subheadings and Breadcrumb navigation to show shoppers where they are.
2. Make sure contact information and a phone number are visible above the fold and easy for shoppers to see.
3. Keep the site search function above the fold and in plain view so shoppers can query the catalog anytime.
4. Consider adding a search by category refinement into the site search for easier access to site sections.
5. Allow shoppers to show a designated number of items per page anytime with a “show per page” sort option.
6. Show related products and cross sell before the checkout process and after items have been added to the cart.
7. Allow shoppers to add items to their cart before making them register for an account.
8. Make sure shoppers can easily access their cart contents and that it can easily be modified or adjusted.
9. Use “add to cart buttons” with larger font, that are easy to see and consider different wording like “proceed to checkout.”
10. Allow shoppers to add items to a wishlist using appropriate wording like “add to wishlist” rather than “buy now.”
We could actually go on and on, but we will save that for the next entry.
Cheers
10 Best Practices:
1. Use Headlines, Subheadings and Breadcrumb navigation to show shoppers where they are.
2. Make sure contact information and a phone number are visible above the fold and easy for shoppers to see.
3. Keep the site search function above the fold and in plain view so shoppers can query the catalog anytime.
4. Consider adding a search by category refinement into the site search for easier access to site sections.
5. Allow shoppers to show a designated number of items per page anytime with a “show per page” sort option.
6. Show related products and cross sell before the checkout process and after items have been added to the cart.
7. Allow shoppers to add items to their cart before making them register for an account.
8. Make sure shoppers can easily access their cart contents and that it can easily be modified or adjusted.
9. Use “add to cart buttons” with larger font, that are easy to see and consider different wording like “proceed to checkout.”
10. Allow shoppers to add items to a wishlist using appropriate wording like “add to wishlist” rather than “buy now.”
We could actually go on and on, but we will save that for the next entry.
Cheers
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Topics:
OfficeDepot.com, Interactive Design, Welcome, Information Architecture, Usability, E-commerce, Technology & Development, Research & Testing
Projects OfficeDepot.com
OfficeDepot.com
1.2 Billion in additional sales through a redesign
10.29.2008
Topics:
OfficeDepot.com, Interactive Design, Welcome, Information Architecture, Usability, E-commerce, Technology & Development, Research & Testing
Office Depot had received customer feedback that the in-store brand experience (which customers felt was very strong) wasn’t matching with the experience users had on the website. A confusing site architecture and overwhelming amount of products left online users feeling dissatisfied. Partnering with Office Depot, 4 Corners took an in-depth look into the architecture and user interface of the site and designed an entirely new offering without changing or adding any new functionality. 4 Corners orchestrated in-depth usability testing sessions, utilizing a rapid prototyping techniques to introduce new solutions while the testing sessions were taking place. Launching just in time for Holiday 2006, the site was an overwhelming success, drastically increasing Office Depot's online sales.
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