Discussion
Google Chrome, too simple?

The first time I used Google Chrome, I was suprised on how simple the design of the browser.   The only visible functionality are the most common use buttons such as: back, forward, refresh, favorite, address and setting buttons.  The address field looks like any regular browser, but it smarts enough to distinguish between site url and search text. It also gives text prediction as you type.  

But after using with this new browser for about a week, I'm starting to notice the limitation of this new browser.  Unlike FIrefox, Chrome does not has the functionality to add adds-on to the browser.  This limitation make me miss the convinient of accessing my favorite site through my virtual bookmark.   

I'm hoping  that google will bring back the virtual bookmark toolbar to Chrome.

 

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About 4C
The Place
4 Corners makes a difference
About 4C The Place
More than an agency, 4 Corners is a frame of mind. It is a place that bridges physical and virtual worlds and explores all dimensions of brand experience. It is a place where multiple disciplines come together to give new ideas shape. It is a place that makes a difference.
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Projects
OfficeDepot.com
1.2 Billion in additional sales through a redesign
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Projects OfficeDepot.com
OfficeDepot.com
1.2 Billion in additional sales through a redesign

Topics:
OfficeDepot.com, Interactive Design, Welcome, Information Architecture, Usability, E-commerce, Technology & Development, Research & Testing
Office Depot had received customer feedback that the in-store brand experience (which customers felt was very strong) wasn’t matching with the experience users had on the website. A confusing site architecture and overwhelming amount of products left online users feeling dissatisfied. Partnering with Office Depot, 4 Corners took an in-depth look into the architecture and user interface of the site and designed an entirely new offering without changing or adding any new functionality. 4 Corners orchestrated in-depth usability testing sessions, utilizing a rapid prototyping techniques to introduce new solutions while the testing sessions were taking place. Launching just in time for Holiday 2006, the site was an overwhelming success, drastically increasing Office Depot's online sales.
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News
Free Streaming Music Is The Next Big Sound
Part game, part free music site, TheNextBigSound is surely one of the slickest new music sites we’ve seen. As demoed at the TECHcocktail event in Chicago last week, the concept is simple and ingenious: listen to free music from unsigned bands, and “sign” your favorites to your own virtual record label. When your signed artists become hits on the site, you score points.
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Discussion
Google Chrome
Finally, something for us [few] PC users [left] out there to get...
Discussion
Google Chrome

Finally, something for us [few] PC users [left] out there to get excited about! The Beta version of Google Chrome has launched today, and it's only available for those of us fortunate enough to be running Vista. My initial test run of it here is looking pretty good so far - I'm loving the visual representation of your most visited websites as the default homepage. Check it out here!

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Projects
DoubleClick / Diameter
Branding DoubleClick’s research division.
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Projects DoubleClick / Diameter
DoubleClick / Diameter
Branding DoubleClick’s research division.

Topics:
DoubleClick / Diameter, Brand Strategy, Identity Systems, Naming, Print Design
DoubleClick needed a name and brand platform for their newly acquired internet research division. 4 Corners began by developing a platform – “The Essential Element” – that positions the new company as a critical ingredient in online marketing and strategy. From there, 4 Corners developed the “Diameter” name – borrowing a word from geometry that at once conveys measurement, comprehensiveness, and technology – and the visual identity system: a simple wordmark and arrow symbol that “measures” any object imaginable.
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Discussion
Wordle makes words pretty
I'm officially obsessed with Wordle. The concept is simple - paste...
Discussion
Wordle makes words pretty

I'm officially obsessed with Wordle. The concept is simple - paste in a bunch of text (the example above is the Gettysburg Address) and Wordle spits out a pretty word cloud with emphasis determined by the frequency of words in the text. Play around with the font, color, and layout, and turn your words into works of art.

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Discussion
Know where you are - with Geode
A wise man once said, "Wherever you go, there you are," and now with Geode, announced today from Mozilla Labs, your web browser will know where you are as well. Geode will be available in the upcoming beta releases of Firefox 3.1, and will allow users to fire up their computers from any location, direct their browser to their favorite review site (like Yelp, Citysearch, etc.), and have customized location-specific information surfaced. But the potential expands beyond just fun - imagine an RSS reader that knows the difference between Home and Work, or a news website that is truly local. Read more at the Mozilla Labs blog.
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Discussion
Google releases Dashboard privacy tool
(from CNN) Ever wonder what information Google knows about you? With...
Discussion
Google releases Dashboard privacy tool
(from CNN) Ever wonder what information Google knows about you? With a click or two, now you can find out. Google on Thursday released Dashboard, a feature that allows users to review data the company collects on them Google released a feature Thursday that lets users see and control data that the Web giant has collected about them. Called Google Dashboard, the service provides an online summary of a user's Google files -- Gmail, Google Docs, Picasa photos and so on -- by collecting pre-existing privacy controls in one place. More »
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Discussion
Ever want to learn Japanese?
...well now may be your chance! Check out iKnow.co.jp for a really...
Discussion
Ever want to learn Japanese?
...well now may be your chance! Check out iKnow.co.jp for a really great and simple online learning tool - which allows you to enroll in and take courses directly on the site, track your progress, and connect with other students. The architecture and interface are so straightforward and simple, really easy to use. This is huge, because, as a former Instructional Designer, I know that designing a usable and functional UI for training and education is super difficult. I'm thoroughly impressed! Check it out koko.
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News
Geohellas.com - Putting a face on technical clay
Industrial minerals company Geohellas, the exclusive European source...
News
Geohellas.com - Putting a face on technical clay
Industrial minerals company Geohellas, the exclusive European source for attapulgite clay and custom attapulgite/saponite blends, partnered with 4 Corners and Blue Ink to develop a brand identity, brand strategy and website for the mining company. The corporate site allows existing and prospective customers to research products and offerings from the firm, and stands as a global front door to the company.

geo_screen

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Discussion
Google won't fry your brain!
No need to fret - turns out all that time spent trawling the search...
Discussion
Google won't fry your brain!
No need to fret - turns out all that time spent trawling the search engines for the latest and greatest gossip...er...important news items is in no way detrimental to your brain functionality. On the contrary, a recent study shows that this activity among seasoned internet users actually promotes brain activity. Check out the full article at USA Today.
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Discussion
Google Chat - now with video!
Google has just launched a new video feature to its Google Chat...
Discussion
Google Chat - now with video!
Google has just launched a new video feature to its Google Chat client - so now you can look your chat-mate in the face as you're talking (putting the client on par with Skype and MSN Messenger). Check out the write-up from Webmonkey here.
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Discussion
Google learns to index flash content!
Oh happy day for interactive developers and designers. Apparently...
Discussion
Google learns to index flash content!

Oh happy day for interactive developers and designers. Apparently Google has been developing a new algorithm for indexing textual Flash content and making it searchable in its browsers! This means more visibility and less jumping through hoops for those who want to use flash in their web applications.

Read the article here.

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News
Our TV Picks on Fancast launches
4 Corners has partnered with Federated Media to create Our TV Picks...
News
Our TV Picks on Fancast launches
4 Corners has partnered with Federated Media to create Our TV Picks for Fancast (an online television and movie destination provided by Comcast). Our TV Picks is a blogger-driven guide, where well-recognized bloggers direct users towards some of their favorite shoes and movies. 4 Corners also developed the banner ads driving traffic to the site from Ask a Ninja, Dooce, Boing Boing, and NOTCOT. Check out Our TV Picks here!
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Discussion
Esquire's techy cover
In honor of its 75th anniversary this year, Esquire magazine will...
Discussion
Esquire's techy cover

In honor of its 75th anniversary this year, Esquire magazine will be publishing a cover incorporating flashing text designed by MA-based company E Ink (whose technology is also applied in Amazon.com's reading device, Kindle). The text, which reads "the 21st Century Begins Now," will lose juice and stop blinking after 90 days.

“I hope it will be in the Smithsonian,” said David Granger, Esquire’s editor in chief,..."The possibilities of print have just begun. In two years, I hope this looks like cellphones did in 1982, or car phones.”

Read more about it in the New York Times here.

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Discussion
The "Logo" Games
This morning I came across a really fascinating article covering...
Discussion
The "Logo" Games

This morning I came across a really fascinating article covering the debate over inexpensive online logo & "branding" companies by Doug Bartow (id29) via the Under Consideration design discussion blog Speak Up.

It highlights the ongoing debate of accessibility of design for all (income brackets) versus "...the devaluation of the design process altogether, particularly in brand development and identity design, which many consider the pinnacle of our field." – by cheapening the proverbial playing field.

In his field study of this issue, Doug commissions 4 different online companies to come up with logo options for a fictitious project and then analyzes and critiques the results. It is a good exploration of what you really get from these types of logo chop shops.

The Challenge: Hire four online logo design companies, give them the same visual identity problem to solve, then critique the results.

Take a look here.

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Discussion
New in the world of search...Cuil
From former Google employees comes Cuil, the newest super engine to...
Discussion
New in the world of search...Cuil

From former Google employees comes Cuil, the newest super engine to hit the net. I took a quick look around, and so far I really like what I see. It has a great clean design (including the option to view your search results in 2 or 3 columns), and great smart options for sorting your data (a search of the term "Olympics" presented me with tabs for Winter Olympics, Special Olympics, Summer Olympics, and categories such as "2012 Summer Olympics" and "IOC Members"). Cuil also presents a much cleaner summary of each page (in a small paragraph) than its competitors. I wonder if this will prompt enough people to make the switch over from Google...I think I'm convinced.

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Discussion
What did you do today? ididwork.com
A friend just turned me on to this delightfully simple work log,...
Discussion
What did you do today? ididwork.com

A friend just turned me on to this delightfully simple work log, ididwork.com. The name pretty much says it all; log the work that you did, tag it if you like, and ididwork.com will create charts mapping your work, email your logs to your manager (if desired), and schedule work reviews. This is a handy little tool for jobs where you have to log hours on certain projects, or you may be working on site and have to report in your work to your manager. Just a great example on how simplicity wins over and a site without too many bells and whistles can be most useful.

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Contact
We are located in the heart of Manhattan on 28th Street between 6th Avenue and Broadway.

Address:
4 Corners
44 West 28th Street
8th Floor
New York
NY 10001

Phone: 646.613.7058

Email: tbossert@4corners.com