News
Geohellas.com - Putting a face on technical clay
Industrial minerals company Geohellas, the exclusive European source...
News
Geohellas.com - Putting a face on technical clay
Industrial minerals company Geohellas, the exclusive European source for attapulgite clay and custom attapulgite/saponite blends, partnered with 4 Corners and Blue Ink to develop a brand identity, brand strategy and website for the mining company. The corporate site allows existing and prospective customers to research products and offerings from the firm, and stands as a global front door to the company.

geo_screen

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About 4C
4 Corners Design
The Building Blocks of Life Online
About 4C 4 Corners Design
Today’s online world is not a one-way street anymore and brands have to redefine how they communicate with (not at) customers.

At 4 Corners we create and deploy brand experiences that engage customers, build communities and ensure a return of investment. We partner with our clients to define objectives and rethink best practices as we explore new forms, media and models. Our human-centered approach is grounded in a collaborative methodology that simultaneously considers user attraction, business needs, technical possibilities and the spirit of the brand.
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Projects
Element K
Establishing “knowledge” for the modern enterprise
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Projects Element K
Element K
Establishing “knowledge” for the modern enterprise

Topics:
Element K, Brand Strategy, Identity Systems, Naming, Print Design, Marketing & Advertising
4 Corners was engaged to rename, re-brand, and re-launch an established company – ZDE, the education division of Ziff-Davis. Working to develop an entirely new brand strategy and platform (“the knowledge catalyst”), 4 Corners worked to develop a new name (Element K) and visual strategy to capture the idea. 4 Corners worked to bring this idea to life with a powerful launch campaign, web site development, print collateral, trade show materials, and a state-of-the-art internal training program.
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Projects
SmartEquip
Reengineering the industrial rental space
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Projects SmartEquip
SmartEquip
Reengineering the industrial rental space

Topics:
SmartEquip, Interactive Design, Information Architecture, Brand Strategy, Identity Systems, Product/Application Development
4 Corners developed the brand and product interface for SmartEquip, a company that creates new process and support software for the construction rental industry. The website and product site (also available on handheld devices) organized millions of pages of documentation and diagrams for use in maintaining equipment and ordering parts. Highly interactive, the site is an effective tool for the maintenance and efficiency of construction fleets.
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Projects
TIME Global Business Section
A new offering for a unique niche of global business travelers.
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Projects TIME Global Business Section
TIME Global Business Section
A new offering for a unique niche of global business travelers.

Topics:
TIME Global Business Section, Interactive Design, Information Architecture, Usability, Research & Testing
International business professional needed a single web destination that catered to their specific and diverse global interests. Taking this to heart, TIME, Inc. and 4 Corners strategized, designed, and developed a new Global Business section for the TIME.com website. Utilizing TIME’s continuing global news coverage and features, data from the World Economic Forum (WEF), and other web sources, the Global Business section allows users to pinpoint specific countries and regions to gain information on top news stories in the area as well as local currency, language, capitol city, major airports, business customs, and top industries. The site fully utilizes the WEF’s ranking system, outlining the top 100 countries in which to do businesses, based on criteria such as global competitiveness, corruption, and infrastructure. A convenient and one-stop location for both breaking news and important business information catered specifically to the global business professional.
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Projects
Office Depot Racing
Applying a brand to a new space and new audience.
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Projects Office Depot Racing
Office Depot Racing
Applying a brand to a new space and new audience.

Topics:
Office Depot Racing, Interactive Design, Information Architecture, Social Media, Technology & Development, Brand Strategy, Marketing & Advertising, Content Management
In an ongoing relationship with Office Depot, a NASCAR sponsor, 4 Corners has strategized, designed, and developed the website for Office Depot Racing. Creating and maintaining a website where fans can really connect with both Office Depot and Carl Edwards, the No. 99 NASCAR driver, 4 Corners leveraged social networking capabilities to provide an environment where fans can interact and showcase their own content, as well as receive up-to-date news, photos, videos, appearances, and race-related information.
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News
Fox Mobile Group
Fox Mobile Group, a division of News Corporation, has engaged 4...
News
Fox Mobile Group
Fox Mobile Group, a division of News Corporation, has engaged 4 Corners to design and develop a series of internal communication materials for use in the global organization. 4 Corners will be updating the design of the Identity, as well as developing stationary, presentation materials, and a complete Style Guide.
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Discussion
Google won't fry your brain!
No need to fret - turns out all that time spent trawling the search...
Discussion
Google won't fry your brain!
No need to fret - turns out all that time spent trawling the search engines for the latest and greatest gossip...er...important news items is in no way detrimental to your brain functionality. On the contrary, a recent study shows that this activity among seasoned internet users actually promotes brain activity. Check out the full article at USA Today.
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Discussion
Touching My Image
The LUPE may look like another touchscreen camera but this concept is...
Discussion
Touching My Image

The LUPE may look like another touchscreen camera but this concept is designed for ease of use and simplicity even tho technically it’s quite complex.

Lupe camers

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Discussion
Google Chat - now with video!
Google has just launched a new video feature to its Google Chat...
Discussion
Google Chat - now with video!
Google has just launched a new video feature to its Google Chat client - so now you can look your chat-mate in the face as you're talking (putting the client on par with Skype and MSN Messenger). Check out the write-up from Webmonkey here.
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Discussion
Gmail Goggles
Jacqui Cheng over at Ars Technica writes... "How many times have you...
Discussion
Gmail Goggles

Jacqui Cheng over at Ars Technica writes...

"How many times have you stumbled home after a long night out with
friends, only to plop down in front of the computer and start sending
e-mails that you would wake up regretting the next day? ..."

"Called "Mail Goggles," the Gmail add-on makes sending e-mail from Gmail
more difficult during certain times that you can set manually (while
sober, that is). How does it do this? If you have Mail Goggles
installed—which you can do by going to the "Labs" tab under your Gmail
settings and turning them on—it will force you to answer a series of
math questions before sending out any new messages..."

Read the full article here.

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Discussion
Google Chrome
Finally, something for us [few] PC users [left] out there to get...
Discussion
Google Chrome

Finally, something for us [few] PC users [left] out there to get excited about! The Beta version of Google Chrome has launched today, and it's only available for those of us fortunate enough to be running Vista. My initial test run of it here is looking pretty good so far - I'm loving the visual representation of your most visited websites as the default homepage. Check it out here!

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Discussion
New and creative outdoor advertising...
...when it's good, it's good. But when it's bad, well...not so great,...
Discussion
New and creative outdoor advertising...

...when it's good, it's good. But when it's bad, well...not so great, according to the NYT.

Some examples:

 A Chevrolet billboard that used real pennies lasted only 30 minutes as people picked it clean.

A Chevrolet billboard that used real pennies lasted only 30 minutes as people picked it clean.

In London, Right Guard sent a team of people onto subway trains with tiny video screens in the armpits of their shirts.

In London, Right Guard sent a team of people onto subway trains with tiny video screens in the armpits of their shirts.

Either way, we're still talking about it...so maybe the point is getting across anyway?

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Discussion
Fonts personified.
Have you ever wondered what would happen if fonts were people?...
Discussion
Fonts personified.

Have you ever wondered what would happen if fonts were people? Probably not? Well... someone over at College Humor did.

Tee-hee. Enjoy.

Font Conference.

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Discussion
Esquire's techy cover
In honor of its 75th anniversary this year, Esquire magazine will...
Discussion
Esquire's techy cover

In honor of its 75th anniversary this year, Esquire magazine will be publishing a cover incorporating flashing text designed by MA-based company E Ink (whose technology is also applied in Amazon.com's reading device, Kindle). The text, which reads "the 21st Century Begins Now," will lose juice and stop blinking after 90 days.

“I hope it will be in the Smithsonian,” said David Granger, Esquire’s editor in chief,..."The possibilities of print have just begun. In two years, I hope this looks like cellphones did in 1982, or car phones.”

Read more about it in the New York Times here.

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Discussion
2008 Olympic Mascots designs
The designs for the 2008 Summer Olympics in Beijing have been...
Discussion
2008 Olympic Mascots designs

The designs for the 2008 Summer Olympics in Beijing have been revealed, called "Fuwa" (below). It's being reported in the WSJ that even the mascots' designer doesn't want to take responsibility if these don't go down in history as iconic Olympic mascots.

Not that the Fuwa have been the only controversial mascots; since its inception at the Munich games in 1972, the Olympic mascot has always been a source of debate (more mascots below after the jump). The article goes on to state how the Fuwa may be the result of "Too Many Chefs" syndrome and a bureaucratic backlog, a challenge in trying to create an iconic image representing 1.3 billion people and their history - the five Fuwa were pared down from over 1,000 sketches submitted by the artist.

Not sure what I think about them...any thoughts?

Continue reading to see some other mascots from past Olympics...

The first Olympic mascot - Waldi (Munich 1972)

Cobi (Barcelona 1992)
Cobi, from Barcelona 1992

Izzy (Atlanta 1996)

Syd, Ollie, and Millie (Sydney 2000)

Athena and Phevos (Athens 2004)

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Discussion
Parsing Walmart: This Is Not a Reaction
After the news leaked over the weekend, Walmart confirmed that it...
Discussion
Parsing Walmart: This Is Not a Reaction

After the news leaked over the weekend, Walmart confirmed that it will roll out a new de-hyphenated logo.

While most companies flog their make-overs, Walmart's overly restrained release seems intended to tamp down any speculation that the company is struggling to find a new sweet spot, as competitors get increasingly efficient and Target's model continues to pick up steam.

Here's the parse.

Walmart: Walmart U.S. Refreshes Stores' Logo

Translation: We're not changing our logo. We're refreshing it.

Walmart: For the past two years, a customer focused transformation has been taking place in Walmart's U.S. business.

Translation: We've pushed the price-as-the-only-differentiator model as far as it can go.

Read more

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News
Digital Strategy for phil&teds
4 Corners was recently engaged by phil&teds, the New Zealand-based nursery hardware company, to develop a full digital strategy for the company, who is looking to push more into the US market. Taking a thorough audit of the current site, best practice research of what's being done, and analysis of the trends, 4 Corners developed a comprehensive set of recommendations to enhance both the phil&teds e-commerce experience, and its presence in the social media world.
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Projects
DoubleClick / Diameter
Branding DoubleClick’s research division.
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Projects DoubleClick / Diameter
DoubleClick / Diameter
Branding DoubleClick’s research division.

Topics:
DoubleClick / Diameter, Brand Strategy, Identity Systems, Naming, Print Design
DoubleClick needed a name and brand platform for their newly acquired internet research division. 4 Corners began by developing a platform – “The Essential Element” – that positions the new company as a critical ingredient in online marketing and strategy. From there, 4 Corners developed the “Diameter” name – borrowing a word from geometry that at once conveys measurement, comprehensiveness, and technology – and the visual identity system: a simple wordmark and arrow symbol that “measures” any object imaginable.
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Discussion
Four Things I've Learned About Designers
An article by Warren Berger, in his words: For the last two years,...
Discussion
Four Things I've Learned About Designers
An article by Warren Berger, in his words: For the last two years, I’ve been doing to designers what they usually do unto others. Which is to say, I’ve been observing and studying them, asking a lot of questions and trying to discern patterns. Here are a few things I’ve learned along the way.

1. Designers question

2. Designers connect

3. Designers commit

4. Designers care

Read article »
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