Alexis Ohanian, founder of Reddit, gives a great 3-minute rundown on the power of social media. Check it out at TED here.

Using a laser and sensor to create an electronic trip wire, this high tech photographer used the Arduino programmer to capture high speed pictures of liquid droplets, creating this outstanding collection of photographs. [caption id="attachment_324" align="alignleft" width="300" caption="High speed photography captures a splash"][/caption]

Last week the Altimeter Group and Wetpaint released a study that analyzed the 100 most valuable brands (according to BusinessWeek/Interbrand) and how they engage across 11 different online social-media venues. The result of the study was published as  "engagement database" that critiqued the brands on not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical score. The top 10 ENGAGEMENTdb brands with their scores are:

1. Starbucks (127)
2. Dell (123)
3. eBay (115)
4. Google (105)
5. Microsoft (103)
6. Thomson Reuters (101)
7. Nike (100)
8. Amazon (88)
9. SAP (86)
10. Tie - Yahoo!/Intel (85)

The full report is available at http://bit.ly/KRGNt. Personally, it's questionable to assume that  a company's social engagement can be correlated with its financial performance.   But, in Steve Rubel's words "good use of social media could be seen as a proxy for an innovative culture, eagerness to engage with consumers and take risks, a net positive for any business." Much more interesting then this is however to take a look at what the social media strategy of those brands have in common: All top brands weren't afraid of innovation, did so early, often (also after set-backs) and incrementally:

• Starbucks and Dell were early to leverage their fans for corporate crowd-sourcing.
• With Nikeplus.com, Nike was early in the game to use an innovative technology in order to connect its worldwide fan base in early 2006.
• Quite a few of the top 10 brands embraced Twitter early and in innovative ways. Amazon started offering deals on Twitter back in 2007 and EBay started to live-tweet earnings in 2008.
• Microsoft encouraged their employees to blog as early as in the late 1990. Yahoo and Google started and actively promoted their corporate and product blogs in 2004
• Other top brands were building out communities to connect customers and employees early on. Microsoft, for example, launched its inventive Channel 9 platform for developers back in 2004

According to a new Nielsen Online report (and reported here by Wired), Twitter users have shot up 343% since September 2007 - making it the fastest growing social network in the United States. In growth rates, behind Twitter came Tagged.com and Ning. While Facebook has experienced a 116% growth since last year, MySpace still rules with themost members (59.4 million in September, compared to 39 million for Facebook), despite it's measly 1% jump from last year. See more on the Nielson Online report here.

...you get the Most Innovative Celebrities in Digital Media, or, the Econoclast10.

Last month a social media analytics provider called Sysomos published a in-depth report on Twitter usage. Here are the 10 conclusions that might help a brand to  better understand the potential uses of Twitter:

• 72.5% of all users joining during the first five months of 2009.
• 85.3% of all Twitter users post less than one update/day
• 21% of users have never posted a Tweet
• 93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
• 5% of Twitter users account for 75% of all activity
• New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009
• More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
• There are more women on Twitter (53%) than men (47%)
• Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.

Yesterday, Twitter launched a redesigned homepage, which shows a shift in focus towards search (rather than specific users, as the old homepage highlighted). It seems that this new homepage could be a recognition, on Twitter’s part, of how users have shaped the microblogging platform - it’s now the place where you can find up-to-the-minute information on what’s happening NOW (rather than depending on search engines that are increasingly appearing to post more dated content, dependant on the slower nature of crawling the web and indexing content). Just look at the trends to see what people are talking about right this second (um…M&Ms and William Shatner? Really?). So does this poise Twitter to take on the search behemoths of Google and bing? Only time will tell…

Ok - these photos totally blew my mind when I first saw them. Smashing Magazine has put together a phenomenal gallery of examples of tilt shift photography (a photography technique where real objects look like miniatures). A few of my favorites are below (especially the Grand Central one - my favorite building in NYC!).

And now some great eye candy to go along with your daily stalking of Twitter: Visible Tweets. Just check out what it did to the 4C tweets: By the way, are you following the 4C team on Twitter? If not - you should! @4cornersdesign

I love stumbling across creative applications of Google Maps, and TripWolf incorporates one of the coolest. It combines the GMap with Q&As (think Yahoo Answers), social networking (integrated with Facebook), and a wide breadth of information to create one of the coolest travel advisor sites out there. Just a quick look around gets great suggestions from users on sites all over the world, including tips from a destination's primary user (or "guru"). Check it out here.

Rumor has it there are people out there in Internetland that subscribe to several social networks/microblogging platforms. As a confirmed and (varyingly) active member of (ready for it?) Facebook, MySpace, Twitter, Plurk, Tumblr, LinkedIn, Pownce, hi5, and Plaxo (phew!) myself, I've often been hit with the annoying inevitability of having to update my status up to 9 times over and simultaneously lead a life outside of the Internet! Sound familiar? Enter hellotxt. Super simple in concept, the site allows you to easily update your status (and check the status of your friends) on 24 different Social Networks and microblogging platforms. Being active and alive online just got that much easier. Check it out here.

After the news leaked over the weekend, Walmart confirmed that it will roll out a new de-hyphenated logo.

While most companies flog their make-overs, Walmart's overly restrained release seems intended to tamp down any speculation that the company is struggling to find a new sweet spot, as competitors get increasingly efficient and Target's model continues to pick up steam.

Here's the parse.

Walmart: Walmart U.S. Refreshes Stores' Logo

Translation: We're not changing our logo. We're refreshing it.

Walmart: For the past two years, a customer focused transformation has been taking place in Walmart's U.S. business.

Translation: We've pushed the price-as-the-only-differentiator model as far as it can go.

Read more

This is such a cool project that has the goal of representing all 50 states through photography... the website for The 50 States Project says it best:

The 50 States Project has brought together 50 photographers from across the USA.

Each photographer lives in one of the 50 States and during the year long project each photographer will represent the State where they live. Every two months each photographer will be sent an assignment by e-mail, they then have two months to produce one image in response. The images must represent both their style and the State in which they live.

The first assignment, ("People"), was sent on 2nd January 2009. The second, ("Habitat"), was sent on 1st March 2009. The remaining 4 assignments will be announced on 1st May, 1st July, 1st September and 1st November 2009 respectively.

By the end of the project there will be 300 images which hopefully represent the talent of the photographers involved and have something to say about the USA today. Check out the photos from the first assignment ("People"), here.

In honor of its 75th anniversary this year, Esquire magazine will be publishing a cover incorporating flashing text designed by MA-based company E Ink (whose technology is also applied in Amazon.com's reading device, Kindle). The text, which reads "the 21st Century Begins Now," will lose juice and stop blinking after 90 days.

“I hope it will be in the Smithsonian,” said David Granger, Esquire’s editor in chief,..."The possibilities of print have just begun. In two years, I hope this looks like cellphones did in 1982, or car phones.”

Read more about it in the New York Times here.

We hear a lot about how the communications community is changing and we see more and more interactive applications, streaming media and social interactions, but services that specialize in entertainment seem to grow faster than the sector as a whole. This growth is definitely led by online video, but it isn't just about watching. Users now want to interact with video. Check out "BigStage". BigStage's software was originally funded by the CIA, which wanted 3-D computer models of suspects' faces to match against images in a database. The company's commercial customers take three digital pictures of themselves and upload them to BigStage's servers, and in about 50 seconds, they have a digital avatar that they can insert into videos or photos. Users will be able to post the ­videos to their ­Facebook pages or e-mail them to friends; eventually, they should also be able to purchase brand-name virtual accessories for their digital selves.

I'll admit it - I'm a complete internet radio junkie. I love it, listen to it constantly, and rely on it to introduce me to new stuff. Up until now, I've been a solid last.fm girl, but I recently stumbled upon blip.fm. Blip is an odd combination of Twitter and internet radio, that allows you to become a "DJ," to "blip" what you're listening to, and to listen to other DJs who have similar tastes to you. I'm still trying to get a feel for how it all works, but it seems pretty great. Check it out here - and add me as a DJ - my DJ name is "isureamheather."

I'm officially obsessed with Wordle. The concept is simple - paste in a bunch of text (the example above is the Gettysburg Address) and Wordle spits out a pretty word cloud with emphasis determined by the frequency of words in the text. Play around with the font, color, and layout, and turn your words into works of art.