This morning I came across a really fascinating article covering the debate over inexpensive online logo & "branding" companies by Doug Bartow (id29) via the Under Consideration design discussion blog Speak Up.

It highlights the ongoing debate of accessibility of design for all (income brackets) versus "...the devaluation of the design process altogether, particularly in brand development and identity design, which many consider the pinnacle of our field." – by cheapening the proverbial playing field.

In his field study of this issue, Doug commissions 4 different online companies to come up with logo options for a fictitious project and then analyzes and critiques the results. It is a good exploration of what you really get from these types of logo chop shops.

The Challenge: Hire four online logo design companies, give them the same visual identity problem to solve, then critique the results.

Take a look here.

And my personal favorite:

Check out the rest here.

After the news leaked over the weekend, Walmart confirmed that it will roll out a new de-hyphenated logo.

While most companies flog their make-overs, Walmart's overly restrained release seems intended to tamp down any speculation that the company is struggling to find a new sweet spot, as competitors get increasingly efficient and Target's model continues to pick up steam.

Here's the parse.

Walmart: Walmart U.S. Refreshes Stores' Logo

Translation: We're not changing our logo. We're refreshing it.

Walmart: For the past two years, a customer focused transformation has been taking place in Walmart's U.S. business.

Translation: We've pushed the price-as-the-only-differentiator model as far as it can go.

Read more

A little while back, AOL site Spinner.com, posted the top 25 band logos "of all time" (personally, which I think is still up for debate).

Which reminded me of another site, http://pictograms.blogspot.com/ which has been archiving a huge collection of band logos, fonts, and iconography as well.

Looks like the much talked-about new Facebook interface has launched. Check it out here.

On first glance, it seems pretty great. Much cleaner in general, especially with a streamlined top navigation (and no more annoyingly cluttered left nav). And I really love the new profile view, so that I can actually see a person's information without having to scroll through a million Bumper Sticker or Scrabulous boxes first. Very nice!

In honor of his trip to Berlin today, Obama's design team has created a campaign poster for the event that hearkens to that famous period in German design. This observation was pointed out in greater detail on the blog Meaningful Distraction.

Take a look at the comparison between Obama's elegant design and the current McCain poster. Yeeeeeeek.

This Thursday (June 26), Visa will be launching a $2m ad campaign focused around a downloadable Facebook application for small businesses to join a Visa-centric network. The network's focus is to provide "tools and tips on attracting new customers, trimming costs and other ways to make more money" for small business owners, and will also allow member companies to contact each other and network further amongst themselves. Additional content and services will be provided by Google (including maps, calendars, word processing, and expense report and business card templates), the Wall Street Journal, and Entrepreneur magazine.

This seems to pose an interesting question on how big box companies can monetize the popularity of Facebook; an effort that has so far been widely unsuccessful. And this is the first application (that I can think of, anyway) that is specifically targeting the small business owners subset of Facebook users - and with a pool of 80,000 small businesses who have Facebook profiles, the potential for reaching a wide audience is quite large.

So I suppose only time will tell how users will accept a Facebook application not solely for "fun" (i.e. one that won't plaster your profile with Bumper Stickers or pester your friends with "Zombie" invitations), and how advertising will eventually manifest onto Facebook.

Source (CNN)

Rebranding & overhauling their corporate images that is... from Starbucks to AT&T – and Walmart is the latest to jump on that bandwagon.

Check out this Businessweek article on corporate rebranding.

The designs for the 2008 Summer Olympics in Beijing have been revealed, called "Fuwa" (below). It's being reported in the WSJ that even the mascots' designer doesn't want to take responsibility if these don't go down in history as iconic Olympic mascots.

Not that the Fuwa have been the only controversial mascots; since its inception at the Munich games in 1972, the Olympic mascot has always been a source of debate (more mascots below after the jump). The article goes on to state how the Fuwa may be the result of "Too Many Chefs" syndrome and a bureaucratic backlog, a challenge in trying to create an iconic image representing 1.3 billion people and their history - the five Fuwa were pared down from over 1,000 sketches submitted by the artist.

Not sure what I think about them...any thoughts?

Continue reading to see some other mascots from past Olympics...

The first Olympic mascot - Waldi (Munich 1972)

Cobi (Barcelona 1992)

Izzy (Atlanta 1996)

Syd, Ollie, and Millie (Sydney 2000)

Athena and Phevos (Athens 2004)

French techno duo Justice has just about the coolest music videos on the planet. This one, for DVNO, incorporates some of the most iconic logo typefaces and designs from our childhoods. Check it out and prepare to be rocked.

Also check out D.A.N.C.E. (one of my favorites of all time).

I am a member of AIGA!! (The Professional Association for Design)
I got an invitation for the exhibition, " 50 books/50 covers of 2007". Since I am designing the 4corners new book i felt these book covers might help me to get inspiration.

This exhibition showcases selections from the “AIGA 50 Books/50 Covers” competition, which aims to identify the 50 best-designed books and book covers of the year. Selections were made by a distinguished jury and become part of the AIGA Design Archives, where images, full credits, project statements and jurors' comments for all selections are available.

Gallery hours:

Monday through Thursday: 11:00 a.m.–6:00 p.m.
Friday: 11:00 a.m–5:00 p.m.

The first time I used Google Chrome, I was suprised on how simple the design of the browser.   The only visible functionality are the most common use buttons such as: back, forward, refresh, favorite, address and setting buttons.  The address field looks like any regular browser, but it smarts enough to distinguish between site url and search text. It also gives text prediction as you type.  

But after using with this new browser for about a week, I'm starting to notice the limitation of this new browser.  Unlike FIrefox, Chrome does not has the functionality to add adds-on to the browser.  This limitation make me miss the convinient of accessing my favorite site through my virtual bookmark.   

I'm hoping  that google will bring back the virtual bookmark toolbar to Chrome.