News
TIME.com Homepage
TIME Inc. has engaged 4 Corners to develop a new architecture and...
News
TIME.com Homepage
TIME Inc. has engaged 4 Corners to develop a new architecture and look and feel for the TIME.com homepage and article pages, both crucial entry points for the site.
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Projects
Swanke Hayden Connell Architects
A fresh look at architecture online
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Projects Swanke Hayden Connell Architects
Swanke Hayden Connell Architects
A fresh look at architecture online

Topics:
Swanke Hayden Connell Architects, Interactive Design, Welcome, Information Architecture, Technology & Development, Content Management
Swanke Hayden Connell Architects needed an update to their website; present a modern and contemporary look and feel, while still honoring the firm’s 100-year-long history. 4 Corners undertook an extensive Discovery process and, teaming with SHCA, conceptualized a website which showcases SHCA’s best work and rich experience. 4 Corners fully designed and developed the site, including an extensive Content Management System, utilizing the most up-to-date innovative technologies to create a seamless, fast, and effective website from top to bottom.
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Projects
Element K
Establishing “knowledge” for the modern enterprise
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Projects Element K
Element K
Establishing “knowledge” for the modern enterprise

Topics:
Element K, Brand Strategy, Identity Systems, Naming, Print Design, Marketing & Advertising
4 Corners was engaged to rename, re-brand, and re-launch an established company – ZDE, the education division of Ziff-Davis. Working to develop an entirely new brand strategy and platform (“the knowledge catalyst”), 4 Corners worked to develop a new name (Element K) and visual strategy to capture the idea. 4 Corners worked to bring this idea to life with a powerful launch campaign, web site development, print collateral, trade show materials, and a state-of-the-art internal training program.
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Projects
TIME Global Business Section
A new offering for a unique niche of global business travelers.
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Projects TIME Global Business Section
TIME Global Business Section
A new offering for a unique niche of global business travelers.

Topics:
TIME Global Business Section, Interactive Design, Information Architecture, Usability, Research & Testing
International business professional needed a single web destination that catered to their specific and diverse global interests. Taking this to heart, TIME, Inc. and 4 Corners strategized, designed, and developed a new Global Business section for the TIME.com website. Utilizing TIME’s continuing global news coverage and features, data from the World Economic Forum (WEF), and other web sources, the Global Business section allows users to pinpoint specific countries and regions to gain information on top news stories in the area as well as local currency, language, capitol city, major airports, business customs, and top industries. The site fully utilizes the WEF’s ranking system, outlining the top 100 countries in which to do businesses, based on criteria such as global competitiveness, corruption, and infrastructure. A convenient and one-stop location for both breaking news and important business information catered specifically to the global business professional.
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Projects
OfficeDepot.com
1.2 Billion in additional sales through a redesign
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Projects OfficeDepot.com
OfficeDepot.com
1.2 Billion in additional sales through a redesign

Topics:
OfficeDepot.com, Interactive Design, Welcome, Information Architecture, Usability, E-commerce, Technology & Development, Research & Testing
Office Depot had received customer feedback that the in-store brand experience (which customers felt was very strong) wasn’t matching with the experience users had on the website. A confusing site architecture and overwhelming amount of products left online users feeling dissatisfied. Partnering with Office Depot, 4 Corners took an in-depth look into the architecture and user interface of the site and designed an entirely new offering without changing or adding any new functionality. 4 Corners orchestrated in-depth usability testing sessions, utilizing a rapid prototyping techniques to introduce new solutions while the testing sessions were taking place. Launching just in time for Holiday 2006, the site was an overwhelming success, drastically increasing Office Depot's online sales.
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Projects
Hallmark Magazine
Giving a new presence online to a trusted brand.
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Projects Hallmark Magazine
Hallmark Magazine
Giving a new presence online to a trusted brand.

Topics:
Hallmark Magazine, Interactive Design, Information Architecture
Hallmark was faced with the challenge of taking a long-established and trusted brand and refitting it online for their newly launched magazine. Building upon the magazine’s design, as well as extensive audience research, 4 Corners designed a highly engaging website which acts not only as an online destination for articles and magazine content, but more importantly as an online destination for users . 4 Corners carefully took into consideration the primary audience and architected and designed a site that is highly appealing and interactive, and maintains the voice and “fun” factor that makes the print publication so successful.
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Projects
SmartEquip
Reengineering the industrial rental space
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Projects SmartEquip
SmartEquip
Reengineering the industrial rental space

Topics:
SmartEquip, Interactive Design, Information Architecture, Brand Strategy, Identity Systems, Product/Application Development
4 Corners developed the brand and product interface for SmartEquip, a company that creates new process and support software for the construction rental industry. The website and product site (also available on handheld devices) organized millions of pages of documentation and diagrams for use in maintaining equipment and ordering parts. Highly interactive, the site is an effective tool for the maintenance and efficiency of construction fleets.
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Projects
Warnaco
Revitalizing a look and feel for a trusted brand with a rich history.
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Projects Warnaco
Warnaco
Revitalizing a look and feel for a trusted brand with a rich history.

Topics:
Warnaco, Brand Strategy, Identity Systems, Print Design, Marketing & Advertising
Warnaco, a trusted and respected name in the intimate apparel industry, needed an update in the look of three of its main brands – Olga, Body Slimmers, and Warner’s. Partnering with Warnaco, 4 Corners revitalized the look and feel of the three brands, determining the primary target audience for each and designing effective solutions for the identities, as well as packaging, labels, and in-store environments. The new looks differentiate between the three brands, and bring a freshness and vitality back to an organization with an impressive history.
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News
Fox Mobile Group
Fox Mobile Group, a division of News Corporation, has engaged 4...
News
Fox Mobile Group
Fox Mobile Group, a division of News Corporation, has engaged 4 Corners to design and develop a series of internal communication materials for use in the global organization. 4 Corners will be updating the design of the Identity, as well as developing stationary, presentation materials, and a complete Style Guide.
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News
Swanke Hayden Connell Architects
Swanke Hayden Connell Architects, a firm with a 100-year history, has...
News
Swanke Hayden Connell Architects
Swanke Hayden Connell Architects, a firm with a 100-year history, has engaged 4 Corners for the redesign of their website. SHCA has a unique challenge in that the well-established name needs to appear at the same time time modern while still embracing their rich heritage. We're very excited to get started!
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News
Digital Strategy for phil&teds
4 Corners was recently engaged by phil&teds, the New Zealand-based nursery hardware company, to develop a full digital strategy for the company, who is looking to push more into the US market. Taking a thorough audit of the current site, best practice research of what's being done, and analysis of the trends, 4 Corners developed a comprehensive set of recommendations to enhance both the phil&teds e-commerce experience, and its presence in the social media world.
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Projects
Office Depot Racing
Applying a brand to a new space and new audience.
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Projects Office Depot Racing
Office Depot Racing
Applying a brand to a new space and new audience.

Topics:
Office Depot Racing, Interactive Design, Information Architecture, Social Media, Technology & Development, Brand Strategy, Marketing & Advertising, Content Management
In an ongoing relationship with Office Depot, a NASCAR sponsor, 4 Corners has strategized, designed, and developed the website for Office Depot Racing. Creating and maintaining a website where fans can really connect with both Office Depot and Carl Edwards, the No. 99 NASCAR driver, 4 Corners leveraged social networking capabilities to provide an environment where fans can interact and showcase their own content, as well as receive up-to-date news, photos, videos, appearances, and race-related information.
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News
Free Streaming Music Is The Next Big Sound
Part game, part free music site, TheNextBigSound is surely one of the slickest new music sites we’ve seen. As demoed at the TECHcocktail event in Chicago last week, the concept is simple and ingenious: listen to free music from unsigned bands, and “sign” your favorites to your own virtual record label. When your signed artists become hits on the site, you score points.
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News
Jewcy.com Redesign
Jewcy, the website for "what matters now" in the Jewish community,...
News
Jewcy.com Redesign
Jewcy, the website for "what matters now" in the Jewish community, has engaged 4 Corners to rearchitecture and redesign their website. In this engagement, we aim to make the site as relavant as possible, and to appeal to a unique audience with a wide set of needs.
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Discussion
Google won't fry your brain!
No need to fret - turns out all that time spent trawling the search...
Discussion
Google won't fry your brain!
No need to fret - turns out all that time spent trawling the search engines for the latest and greatest gossip...er...important news items is in no way detrimental to your brain functionality. On the contrary, a recent study shows that this activity among seasoned internet users actually promotes brain activity. Check out the full article at USA Today.
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Discussion
Twitter finds a new home(page)
Yesterday, Twitter launched a redesigned homepage, which shows a...
Discussion
Twitter finds a new home(page)

Yesterday, Twitter launched a redesigned homepage, which shows a shift in focus towards search (rather than specific users, as the old homepage highlighted). It seems that this new homepage could be a recognition, on Twitter’s part, of how users have shaped the microblogging platform - it’s now the place where you can find up-to-the-minute information on what’s happening NOW (rather than depending on search engines that are increasingly appearing to post more dated content, dependant on the slower nature of crawling the web and indexing content). Just look at the trends to see what people are talking about right this second (um…M&Ms and William Shatner? Really?). So does this poise Twitter to take on the search behemoths of Google and bing? Only time will tell…

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Discussion
New Twitter!
Twitter just launched a new architecture to help streamline some of...
Discussion
New Twitter!

Twitter just launched a new architecture to help streamline some of their navigation, featuring a simplified top nav, and a tab-base right navigation for moving through tweets. Not sure how I feel about it yet, but check it out at Twitter!

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Discussion
Gmail Goggles
Jacqui Cheng over at Ars Technica writes... "How many times have you...
Discussion
Gmail Goggles

Jacqui Cheng over at Ars Technica writes...

"How many times have you stumbled home after a long night out with
friends, only to plop down in front of the computer and start sending
e-mails that you would wake up regretting the next day? ..."

"Called "Mail Goggles," the Gmail add-on makes sending e-mail from Gmail
more difficult during certain times that you can set manually (while
sober, that is). How does it do this? If you have Mail Goggles
installed—which you can do by going to the "Labs" tab under your Gmail
settings and turning them on—it will force you to answer a series of
math questions before sending out any new messages..."

Read the full article here.

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Discussion
Plurk is the new Twitter
Pink may or may not be the new black, but [I'm hoping that] Plurk...
Discussion
Plurk is the new Twitter

Pink may or may not be the new black, but [I'm hoping that] Plurk may, in fact, be the new Twitter. Taking Tweeting up a few notches, Plurk displays your Plurks (140-character messages), as well as the Plurks from your friends and those you follow, in a really great visual timeline, taking status/Twitter stalking up to a whole new level. It also allows you to formulate your message with a variety of qualifiers (allowing others to see what you need, like, say, wonder, feel, etc.) at any given time (don't worry, there's also the option for the freestyle Plurk for you more free spirited folks out there). With an overall better design and layout, and a little bit more of a fun factor, I'm hoping Plurk will catch on over Twitter. I'm definitely a convert. Now if only I can figure out a way to integrate this with my Tumblr...hm...

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Discussion
Tumblr Beta is here!
I'll just come out and say it. I love Tumblr. The whole concept...
Discussion
Tumblr Beta is here!

I'll just come out and say it. I love Tumblr. The whole concept behind "Tumble-logging" (or quickly blogging and posting links and media as you're surfing) takes away the tediousness of having to sit down and put a lot of thought into a full entry. Of course, this is both good and bad, but for the purposes of sharing cool stuff you come across, the simplicity can't be beat.

I was a bit nervous today, however, when I saw that Tumblr is testing its new beta site. I was so concerned that the simplicity and straightforwardness of the interface would be sacrificed for "new" stuff. But I was pleasantly surprised - those Tumblr guys know what it is that makes their product great. Check it out here!

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