Fox Mobile Group, a division of News Corporation, has engaged 4...
News
Fox Mobile Group
11.10.2008
Fox Mobile Group, a division of News Corporation, has engaged 4 Corners to design and develop a series of internal communication materials for use in the global organization. 4 Corners will be updating the design of the Identity, as well as developing stationary, presentation materials, and a complete Style Guide.
Projects
TIME Global Business Section
A new offering for a unique niche of global business travelers.
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Projects TIME Global Business Section
TIME Global Business Section
A new offering for a unique niche of global business travelers.
International business professional needed a single web destination that catered to their specific and diverse global interests. Taking this to heart, TIME, Inc. and 4 Corners strategized, designed, and developed a new Global Business section for the TIME.com website. Utilizing TIME’s continuing global news coverage and features, data from the World Economic Forum (WEF), and other web sources, the Global Business section allows users to pinpoint specific countries and regions to gain information on top news stories in the area as well as local currency, language, capitol city, major airports, business customs, and top industries. The site fully utilizes the WEF’s ranking system, outlining the top 100 countries in which to do businesses, based on criteria such as global competitiveness, corruption, and infrastructure. A convenient and one-stop location for both breaking news and important business information catered specifically to the global business professional.
DoubleClick needed a name and brand platform for their newly acquired internet research division. 4 Corners began by developing a platform – “The Essential Element” – that positions the new company as a critical ingredient in online marketing and strategy. From there, 4 Corners developed the “Diameter” name – borrowing a word from geometry that at once conveys measurement, comprehensiveness, and technology – and the visual identity system: a simple wordmark and arrow symbol that “measures” any object imaginable.
4 Corners was engaged to rename, re-brand, and re-launch an established company – ZDE, the education division of Ziff-Davis. Working to develop an entirely new brand strategy and platform (“the knowledge catalyst”), 4 Corners worked to develop a new name (Element K) and visual strategy to capture the idea. 4 Corners worked to bring this idea to life with a powerful launch campaign, web site development, print collateral, trade show materials, and a state-of-the-art internal training program.
Accenture, a leader in the management consulting and technology field, wanted to move past its conservative image and better display its innovative spirit and ability to implement high-performance business strategies. In exploring the core audience of the website, 4 Corners learned that a large portion of the user group were internal Accenture employees doing research on case studies. Taking this and the brand spirit to heart, 4 Corners implemented a solution which highlighted the company’s outstanding abilities to outside clients while providing a valuable research resource for internal users.
In parallel with the redesign of their entire website, the New York Times wanted to expand its online offerings in the luxury real estate market. Developing new tools to simplify and personalize the user experience, 4 Corners designed and developed a new website section (called “Havens”) where users could access expert advice and other help centers, expert blogs, podcasts, and personal chat sessions.
In conjunction with the real estate listing and information portal, 4 Corners designed a resource for users on financing and home purchase. Designed for customization to regional newspapers, the site section gives users a valuable resource for not only searching and finding new real estate, but for researching and accessing expert information for a complete process all in one location.
4 Corners worked closely with the United Rentals Human Resources to completely overhaul their online and print recruitment materials. 4 Corners redesigned the HR website and introduced a much-needed human element; drawing on personal stories and interviews with current employees at a number of locations throughout North America. 4 Corners also designed and produced new print recruitment materials to coincide with the new website, including brochures, handshake cards, and banner stands for job and recruitment fairs.
McGraw-Hill Construction, a $3.4 trillion global company, needed an online platform to host over a million professionals, linking users to their vast database of resources and materials. To do this, 4 Corners designed the Sweets Network for Products, aimed at connecting people, projects, and products. The network catalogs, describes, facilitates, and helps users (including ten thousand manufacturers, engineers, and architects) interact and discover a myriad of online construction products. In addition, 4 Corners created the branding and advertising collateral including, brochures, rich media banners, multi-tier direct mailers, and print advertisements.
In an ongoing relationship with Office Depot, a NASCAR sponsor, 4 Corners has strategized, designed, and developed the website for Office Depot Racing. Creating and maintaining a website where fans can really connect with both Office Depot and Carl Edwards, the No. 99 NASCAR driver, 4 Corners leveraged social networking capabilities to provide an environment where fans can interact and showcase their own content, as well as receive up-to-date news, photos, videos, appearances, and race-related information.
Collaborating with American Express, 4 Corners was engaged to increase small business online registration for the Summary of Accounts web feature. 4 Corners designed and produced an interactive online presentation and accompanying interactive CD (which was delivered in a direct marking piece) using American Express customer service representatives as experts in providing information about the Summary of Accounts. Thanks to the initiative, record numbers of card members registered and learned about the benefits of available online member services.
Warnaco, a trusted and respected name in the intimate apparel industry, needed an update in the look of three of its main brands – Olga, Body Slimmers, and Warner’s. Partnering with Warnaco, 4 Corners revitalized the look and feel of the three brands, determining the primary target audience for each and designing effective solutions for the identities, as well as packaging, labels, and in-store environments. The new looks differentiate between the three brands, and bring a freshness and vitality back to an organization with an impressive history.
Industrial minerals company Geohellas, the exclusive European source...
News
Geohellas.com - Putting a face on technical clay
12.22.2009
Industrial minerals company Geohellas, the exclusive European source for attapulgite clay and custom attapulgite/saponite blends, partnered with 4 Corners and Blue Ink to develop a brand identity, brand strategy and website for the mining company. The corporate site allows existing and prospective customers to research products and offerings from the firm, and stands as a global front door to the company.
4 Corners developed the brand and product interface for SmartEquip, a company that creates new process and support software for the construction rental industry. The website and product site (also available on handheld devices) organized millions of pages of documentation and diagrams for use in maintaining equipment and ordering parts. Highly interactive, the site is an effective tool for the maintenance and efficiency of construction fleets.
An 86 year old Japanese Buddhist nun is focused on the forefront of...
Discussion
Mobile Reads
09.26.2008
An 86 year old Japanese Buddhist nun is focused on the forefront of mobile technology by writing a cellphone novel. Cellphone novels are a growing trend in Japan, where subscribers (usually young women) sign up to receive short fiction via text messages. The story, called "Tomorrow's Rainbow" focuses on a young girl who meets the love of her life after the trauma of her parents' divorce.
This morning I came across a really fascinating article covering...
Discussion
The "Logo" Games
08.11.2008
This morning I came across a really fascinating article covering the debate over inexpensive online logo & "branding" companies by Doug Bartow (id29) via the Under Consideration design discussion blog Speak Up.
It highlights the ongoing debate of accessibility of design for all (income brackets) versus "...the devaluation of the design process altogether, particularly in brand development and identity design, which many consider the pinnacle of our field." – by cheapening the proverbial playing field.
In his field study of this issue, Doug commissions 4 different online companies to come up with logo options for a fictitious project and then analyzes and critiques the results. It is a good exploration of what you really get from these types of logo chop shops.
The Challenge: Hire four online logo design companies, give them the same visual identity problem to solve, then critique the results.
No need to fret - turns out all that time spent trawling the search...
Discussion
Google won't fry your brain!
10.15.2008
No need to fret - turns out all that time spent trawling the search engines for the latest and greatest gossip...er...important news items is in no way detrimental to your brain functionality. On the contrary, a recent study shows that this activity among seasoned internet users actually promotes brain activity. Check out the full article at USA Today.
Discussion
Some surprising Twitter Stats
07.29.2009
Last month a social media analytics provider called Sysomos published...
Discussion
Some surprising Twitter Stats
07.29.2009
Last month a social media analytics provider called Sysomos published a in-depth report on Twitter usage. Here are the 10 conclusions that might help a brand to better understand the potential uses of Twitter:
72.5% of all users joining during the first five months of 2009.
85.3% of all Twitter users post less than one update/day
21% of users have never posted a Tweet
93.6% of users have less than 100 followers, while 92.4% follow less than 100 people.
5% of Twitter users account for 75% of all activity
New York has the most Twitters users, followed by Los Angeles, Toronto, San Francisco and Boston; while Detroit was the fast-growing city over the first five months of 2009
More than 50% of all updates are published using tools, mobile and Web-based, other than Twitter.com. TweetDeck is the most popular non-Twitter.com tool with 19.7% market share.
There are more women on Twitter (53%) than men (47%)
Of the people who identify themselves as marketers, 15% follow more than 2,000 people. This compares with 0.29% of overall Twitter users who follow more than 2,000 people.
News
TIME.com Homepage
11.10.2007
TIME Inc. has engaged 4 Corners to develop a new architecture and...
News
TIME.com Homepage
11.10.2007
TIME Inc. has engaged 4 Corners to develop a new architecture and look and feel for the TIME.com homepage and article pages, both crucial entry points for the site.
Discussion
Political bauhaus. (Or.. Obauhaus.)
07.24.2008
In honor of his trip to Berlin today, Obama's design team has created...
Discussion
Political bauhaus. (Or.. Obauhaus.)
07.24.2008
In honor of his trip to Berlin today, Obama's design team has created a campaign poster for the event that hearkens to that famous period in German design. This observation was pointed out in greater detail on the blog Meaningful Distraction.
Take a look at the comparison between Obama's elegant design and the current McCain poster. Yeeeeeeek.
Discussion
Old story, new look
04.01.2009
I love this modern design take on Little Red Riding Hood. Originally...
Discussion
Old story, new look
04.01.2009
I love this modern design take on Little Red Riding Hood. Originally developed as a class project by Tomas Nilsson, a design student at Sweden’s Linköping University.
Little Red Riding Hood