Contact
We are located in the heart of Manhattan on 28th Street between 6th Avenue and Broadway.

Address:
4 Corners
44 West 28th Street
8th Floor
New York
NY 10001

Phone: 646.613.7058

Email: tbossert@4corners.com
 
 
Discussion
eCommerce & Shopping Cart Usability
"Even the smallest changes can make a huge difference in...
Discussion
eCommerce & Shopping Cart Usability
"Even the smallest changes can make a huge difference in performance!" 10 Best Practices: 1. Use Headlines, Subheadings and Breadcrumb navigation to show shoppers where they are. 2. Make sure contact information and a phone number are visible above the fold and easy for shoppers to see. 3. Keep the site search function above the fold and in plain view so shoppers can query the catalog anytime. 4. Consider adding a search by category refinement into the site search for easier access to site sections. 5. Allow shoppers to show a designated number of items per page anytime with a “show per page” sort option. 6. Show related products and cross sell before the checkout process and after items have been added to the cart. 7. Allow shoppers to add items to their cart before making them register for an account. 8. Make sure shoppers can easily access their cart contents and that it can easily be modified or adjusted. 9. Use “add to cart buttons” with larger font, that are easy to see and consider different wording like “proceed to checkout.” 10. Allow shoppers to add items to a wishlist using appropriate wording like “add to wishlist” rather than “buy now.” We could actually go on and on, but we will save that for the next entry. Cheers
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Discussion
Yammer is the new NEW Twitter (this time for work)
It might seem like a bit of an overkill with all of these Twitter...
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Yammer is the new NEW Twitter (this time for work)

It might seem like a bit of an overkill with all of these Twitter clones, but Yammer seems to fall into a bit more of a niche. Creating a network solely for you and your coworkers (based on your email addresses), Yammer lets you microblog what you're working on, and check in with your colleagues as well. You can also post updates directly through an IM service. Seems like it could be handy in a company where lots of people work offsite. Check it out here.

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What did you do today? ididwork.com
A friend just turned me on to this delightfully simple work log,...
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What did you do today? ididwork.com

A friend just turned me on to this delightfully simple work log, ididwork.com. The name pretty much says it all; log the work that you did, tag it if you like, and ididwork.com will create charts mapping your work, email your logs to your manager (if desired), and schedule work reviews. This is a handy little tool for jobs where you have to log hours on certain projects, or you may be working on site and have to report in your work to your manager. Just a great example on how simplicity wins over and a site without too many bells and whistles can be most useful.

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Discussion
Mobile Reads
An 86 year old Japanese Buddhist nun is focused on the forefront of...
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Mobile Reads

An 86 year old Japanese Buddhist nun is focused on the forefront of mobile technology by writing a cellphone novel. Cellphone novels are a growing trend in Japan, where subscribers (usually young women) sign up to receive short fiction via text messages. The story, called "Tomorrow's Rainbow" focuses on a young girl who meets the love of her life after the trauma of her parents' divorce.

Read More about it here.

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Discussion
Panorama Project 3 129 artists, one continuous piece

Panorama Project 3

Last Saturday ,  there was an opening of a group exhibition featuring commissioned works by 130 something artists at Jonathan LeVine Gallery in Chelsea.

I didn't want to go because it was storming like crazy!!  However, the gallery was packed with so many people.

All the artists got a 7” x 5” wooden panel, and those artworks created a single continuous work. I liked some paintings a lot. But some were just crappy things and the price were like $600....?!  I don't know what Art is!

At least, I got free beer-.

http://jonathanlevinegallery.com/?method=Exhibit.ExhibitDescription&ExhibitID=FB86C9CC-19DB-5802-E0C4211518300C5B

My friends\' paintng

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Discussion
Esquire's techy cover
In honor of its 75th anniversary this year, Esquire magazine will...
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Esquire's techy cover

In honor of its 75th anniversary this year, Esquire magazine will be publishing a cover incorporating flashing text designed by MA-based company E Ink (whose technology is also applied in Amazon.com's reading device, Kindle). The text, which reads "the 21st Century Begins Now," will lose juice and stop blinking after 90 days.

“I hope it will be in the Smithsonian,” said David Granger, Esquire’s editor in chief,..."The possibilities of print have just begun. In two years, I hope this looks like cellphones did in 1982, or car phones.”

Read more about it in the New York Times here.

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Discussion
AIGA 50 books/50 Covers of 2007
I am a member of AIGA!! (The Professional Association for Design) I...
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AIGA 50 books/50 Covers of 2007

I am a member of AIGA!! (The Professional Association for Design)
I got an invitation for the exhibition, " 50 books/50 covers of 2007". Since I am designing the 4corners new book i felt these book covers might help me to get inspiration.

This exhibition showcases selections from the “AIGA 50 Books/50 Covers” competition, which aims to identify the 50 best-designed books and book covers of the year. Selections were made by a distinguished jury and become part of the AIGA Design Archives, where images, full credits, project statements and jurors' comments for all selections are available.

Gallery hours:

Monday through Thursday: 11:00 a.m.–6:00 p.m.
Friday: 11:00 a.m–5:00 p.m.

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Discussion
Wakamaru!
OMG I love robots. Seriously. (About as much as I love David...
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Wakamaru!

OMG I love robots. Seriously. (About as much as I love David Bowie.)

That's why I have to go check out Wakamuru who is "interning" at the NYC Uniqlo flagship store. I found this all out through his blog. Man, even robots have blogs these days. Check it out here. Apparently he also has a Facebook page. And a twitter page is in the works. So social-networky those robots are. So cute!

Wakamaru is "The robot designed to live with humans." "(the) design concept was to create "an object that can approach its user." "Wakamaru" is designed in the shape of a human being so that it is not considered simply a "machine" or a "terminal," but rather an "independent personality." Its cute expression and form make it appear friendly to everyone from children to elderly people, and suggest a possibility of human growth and development. "

Among his technological accomplishments, he can recognize faces (up to 100 people), respond when spoken to, meet a person's gaze, and offer up subjects of conversation. As "wakamaru" freely moves about an area he can decide for himself when to recharge – requiring no human assistance. He can also check your email, read you the news (from various feeds), schedule things for you, and take pictures and video for you that you can check remotely.

Read more about Wakamuru here.

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Discussion
New Twitter!
Twitter just launched a new architecture to help streamline some of...
Discussion
New Twitter!

Twitter just launched a new architecture to help streamline some of their navigation, featuring a simplified top nav, and a tab-base right navigation for moving through tweets. Not sure how I feel about it yet, but check it out at Twitter!

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Discussion
Band Logos

A little while back, AOL site Spinner.com, posted the top 25 band logos "of all time" (personally, which I think is still up for debate).

Which reminded me of another site, http://pictograms.blogspot.com/ which has been archiving a huge collection of band logos, fonts, and iconography as well.

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Discussion
2008 Olympic Mascots designs
The designs for the 2008 Summer Olympics in Beijing have been...
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2008 Olympic Mascots designs

The designs for the 2008 Summer Olympics in Beijing have been revealed, called "Fuwa" (below). It's being reported in the WSJ that even the mascots' designer doesn't want to take responsibility if these don't go down in history as iconic Olympic mascots.

Not that the Fuwa have been the only controversial mascots; since its inception at the Munich games in 1972, the Olympic mascot has always been a source of debate (more mascots below after the jump). The article goes on to state how the Fuwa may be the result of "Too Many Chefs" syndrome and a bureaucratic backlog, a challenge in trying to create an iconic image representing 1.3 billion people and their history - the five Fuwa were pared down from over 1,000 sketches submitted by the artist.

Not sure what I think about them...any thoughts?

Continue reading to see some other mascots from past Olympics...

The first Olympic mascot - Waldi (Munich 1972)

Cobi (Barcelona 1992)
Cobi, from Barcelona 1992

Izzy (Atlanta 1996)

Syd, Ollie, and Millie (Sydney 2000)

Athena and Phevos (Athens 2004)

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Discussion
Mr. Picassohead
Stressed out, fretting over the next impending deadline? Need a...
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Mr. Picassohead

Interactive Picasso Simulator

Stressed out, fretting over the next impending deadline? Need a creativity break? Try Mr. Picassohead – an interactive distraction created by Ruder Finn Interactive. Allowing you to let out your inner Picasso.

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Discussion
The most useful website ever.
Just in case you were wondering whether the Hadron Collider being...
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The most useful website ever.

Just in case you were wondering whether the Hadron Collider being tested right now at CERN has destroyed the world yet, you now have a handy website to go to check it out: http://hasthelargehadroncolliderdestroyedtheworldyet.com/

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Discussion
How are you feeling?
Not sure what to do when you're feeling chill? Sophisticated?...
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How are you feeling?

Not sure what to do when you're feeling chill? Sophisticated? Energetic? I Feel NYC is one of the most clever (and funny/useful) Google Maps application that I've come across. Also available for London.

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Discussion
When the worlds of celebrity and digital media collide...
...you get the Most Innovative Celebrities in Digital Media, or, the...
Discussion
When the worlds of celebrity and digital media collide...

...you get the Most Innovative Celebrities in Digital Media, or, the Econoclast10.

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Discussion
Playing in the sandbox
Need to decompress a bit from sitting and staring at your computer...
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Playing in the sandbox
Need to decompress a bit from sitting and staring at your computer for hours on end? Check out thisissand.com for a fun way to do it - reminiscent of those sand art crafts projects we all did as kids. Pick your colors and just click to create mountains of colored sand. Be careful though, this one is addicting...
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Discussion
Movie Posters = art
I've always been a fan of movie posters - but I think they're so...
Discussion
Movie Posters = art
I've always been a fan of movie posters - but I think they're so often seen as pure advertising and the excellent design sense of some of them goes unnoticed. Here is a great compilation of some of the best!
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Discussion
Visa and small business on Facebook
This Thursday (June 26), Visa will be launching a $2m ad campaign...
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Visa and small business on Facebook

This Thursday (June 26), Visa will be launching a $2m ad campaign focused around a downloadable Facebook application for small businesses to join a Visa-centric network. The network's focus is to provide "tools and tips on attracting new customers, trimming costs and other ways to make more money" for small business owners, and will also allow member companies to contact each other and network further amongst themselves. Additional content and services will be provided by Google (including maps, calendars, word processing, and expense report and business card templates), the Wall Street Journal, and Entrepreneur magazine.

This seems to pose an interesting question on how big box companies can monetize the popularity of Facebook; an effort that has so far been widely unsuccessful. And this is the first application (that I can think of, anyway) that is specifically targeting the small business owners subset of Facebook users - and with a pool of 80,000 small businesses who have Facebook profiles, the potential for reaching a wide audience is quite large.

So I suppose only time will tell how users will accept a Facebook application not solely for "fun" (i.e. one that won't plaster your profile with Bumper Stickers or pester your friends with "Zombie" invitations), and how advertising will eventually manifest onto Facebook.

Source (CNN)

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Discussion
Business Guys on Business Trips
Hilarious truth. Luckily we have already gotten our seats at the...
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Business Guys on Business Trips

Hilarious truth. LuckilyIt\'s all different here. we have already gotten our seats at the window.

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