The grey area between consumerism and popular art.

Filip Noterdaeme, founder of the subversive Homeless Museum recently distributed hundreds of fliers for a discounted "sale" at the Louis Vuitton Store, a fully-functional handbag store inside the Murakami exhibit at the Brooklyn Museum of Art. Noterdaeme's mission statement explains "Juggling irreverence and sincerity, HoMu seeks to subvert the increasingly impersonal, market-driven art world and expose the sellout of cultural institutions to commerce, cronyism, real estate, and star architects."
"I am only suggesting visitors ask for a special discount... My goal with this action is to confer to museum visitors the absurdity of a bluntly commercial enterprise infiltrating an art museum." – Filip Noterdaeme
Too bad he didn't do this sooner, when the exhibit first opened (it closes on July 13th) – amidst throngs of museum goers, as the project probably would have had a bit more significance.
However, in some ways I think Noterdaeme is rather missing the entire point of Murakami's art which is addressing some of the same issues as he is, by playing upon the notion that distinct lines between art and consumerism cannot be drawn in the sand anymore. In today's society, popular culture and the commercial world already have their hands deep into the pockets of the modern art world. By partnering with Louis Vuitton and actually placing a store within his exhibition, he is already actively commenting on that inseparable consumerism by placing it directly in front of everyone's face.
What remains to be argued however, is that they are really two sides of the same coin – Noterdaeme is actively trying to fight consumerism in the art world (at face value), while Murakami instead tries a more subtle approach by embracing the consumer juggernaut and manipulating it for his own means.