After the news leaked over the weekend, Walmart confirmed that it will roll out a new de-hyphenated logo.

While most companies flog their make-overs, Walmart's overly restrained release seems intended to tamp down any speculation that the company is struggling to find a new sweet spot, as competitors get increasingly efficient and Target's model continues to pick up steam.

Here's the parse.

Walmart: Walmart U.S. Refreshes Stores' Logo

Translation: We're not changing our logo. We're refreshing it.

Walmart: For the past two years, a customer focused transformation has been taking place in Walmart's U.S. business.

Translation: We've pushed the price-as-the-only-differentiator model as far as it can go.

Read more

Rebranding & overhauling their corporate images that is... from Starbucks to AT&T – and Walmart is the latest to jump on that bandwagon.

Check out this Businessweek article on corporate rebranding.

This morning I came across a really fascinating article covering the debate over inexpensive online logo & "branding" companies by Doug Bartow (id29) via the Under Consideration design discussion blog Speak Up.

It highlights the ongoing debate of accessibility of design for all (income brackets) versus "...the devaluation of the design process altogether, particularly in brand development and identity design, which many consider the pinnacle of our field." – by cheapening the proverbial playing field.

In his field study of this issue, Doug commissions 4 different online companies to come up with logo options for a fictitious project and then analyzes and critiques the results. It is a good exploration of what you really get from these types of logo chop shops.

The Challenge: Hire four online logo design companies, give them the same visual identity problem to solve, then critique the results.

Take a look here.

In honor of its 75th anniversary this year, Esquire magazine will be publishing a cover incorporating flashing text designed by MA-based company E Ink (whose technology is also applied in Amazon.com's reading device, Kindle). The text, which reads "the 21st Century Begins Now," will lose juice and stop blinking after 90 days.

“I hope it will be in the Smithsonian,” said David Granger, Esquire’s editor in chief,..."The possibilities of print have just begun. In two years, I hope this looks like cellphones did in 1982, or car phones.”

Read more about it in the New York Times here.

I'll admit it - I'm a complete internet radio junkie. I love it, listen to it constantly, and rely on it to introduce me to new stuff. Up until now, I've been a solid last.fm girl, but I recently stumbled upon blip.fm. Blip is an odd combination of Twitter and internet radio, that allows you to become a "DJ," to "blip" what you're listening to, and to listen to other DJs who have similar tastes to you. I'm still trying to get a feel for how it all works, but it seems pretty great. Check it out here - and add me as a DJ - my DJ name is "isureamheather."

"Even the smallest changes can make a huge difference in performance!" 10 Best Practices: 1. Use Headlines, Subheadings and Breadcrumb navigation to show shoppers where they are. 2. Make sure contact information and a phone number are visible above the fold and easy for shoppers to see. 3. Keep the site search function above the fold and in plain view so shoppers can query the catalog anytime. 4. Consider adding a search by category refinement into the site search for easier access to site sections. 5. Allow shoppers to show a designated number of items per page anytime with a “show per page” sort option. 6. Show related products and cross sell before the checkout process and after items have been added to the cart. 7. Allow shoppers to add items to their cart before making them register for an account. 8. Make sure shoppers can easily access their cart contents and that it can easily be modified or adjusted. 9. Use “add to cart buttons” with larger font, that are easy to see and consider different wording like “proceed to checkout.” 10. Allow shoppers to add items to a wishlist using appropriate wording like “add to wishlist” rather than “buy now.” We could actually go on and on, but we will save that for the next entry. Cheers

Alexis Ohanian, founder of Reddit, gives a great 3-minute rundown on the power of social media. Check it out at TED here.

A wise man once said, "Wherever you go, there you are," and now with Geode, announced today from Mozilla Labs, your web browser will know where you are as well. Geode will be available in the upcoming beta releases of Firefox 3.1, and will allow users to fire up their computers from any location, direct their browser to their favorite review site (like Yelp, Citysearch, etc.), and have customized location-specific information surfaced. But the potential expands beyond just fun - imagine an RSS reader that knows the difference between Home and Work, or a news website that is truly local. Read more at the Mozilla Labs blog.

Yesterday, Twitter launched a redesigned homepage, which shows a shift in focus towards search (rather than specific users, as the old homepage highlighted). It seems that this new homepage could be a recognition, on Twitter’s part, of how users have shaped the microblogging platform - it’s now the place where you can find up-to-the-minute information on what’s happening NOW (rather than depending on search engines that are increasingly appearing to post more dated content, dependant on the slower nature of crawling the web and indexing content). Just look at the trends to see what people are talking about right this second (um…M&Ms and William Shatner? Really?). So does this poise Twitter to take on the search behemoths of Google and bing? Only time will tell…

Need to decompress a bit from sitting and staring at your computer for hours on end? Check out thisissand.com for a fun way to do it - reminiscent of those sand art crafts projects we all did as kids. Pick your colors and just click to create mountains of colored sand. Be careful though, this one is addicting...

Twitter has just passed the One Billion Tweets mark, according to GigaTweet!

Finally, something for us [few] PC users [left] out there to get excited about! The Beta version of Google Chrome has launched today, and it's only available for those of us fortunate enough to be running Vista. My initial test run of it here is looking pretty good so far - I'm loving the visual representation of your most visited websites as the default homepage. Check it out here!

A friend just turned me on to this delightfully simple work log, ididwork.com. The name pretty much says it all; log the work that you did, tag it if you like, and ididwork.com will create charts mapping your work, email your logs to your manager (if desired), and schedule work reviews. This is a handy little tool for jobs where you have to log hours on certain projects, or you may be working on site and have to report in your work to your manager. Just a great example on how simplicity wins over and a site without too many bells and whistles can be most useful.

Stumbled across this post in Logo Design Love which displays some of the contendors for the Obama presidential campaign logos. Some examples...

And my personal favorite:

Check out the rest here.

French techno duo Justice has just about the coolest music videos on the planet. This one, for DVNO, incorporates some of the most iconic logo typefaces and designs from our childhoods. Check it out and prepare to be rocked.

Also check out D.A.N.C.E. (one of my favorites of all time).

The LUPE may look like another touchscreen camera but this concept is designed for ease of use and simplicity even tho technically it’s quite complex.

And now some great eye candy to go along with your daily stalking of Twitter: Visible Tweets. Just check out what it did to the 4C tweets: By the way, are you following the 4C team on Twitter? If not - you should! @4cornersdesign

According to a new Nielsen Online report (and reported here by Wired), Twitter users have shot up 343% since September 2007 - making it the fastest growing social network in the United States. In growth rates, behind Twitter came Tagged.com and Ning. While Facebook has experienced a 116% growth since last year, MySpace still rules with themost members (59.4 million in September, compared to 39 million for Facebook), despite it's measly 1% jump from last year. See more on the Nielson Online report here.

Jacqui Cheng over at Ars Technica writes...

"How many times have you stumbled home after a long night out with
friends, only to plop down in front of the computer and start sending
e-mails that you would wake up regretting the next day? ..."

"Called "Mail Goggles," the Gmail add-on makes sending e-mail from Gmail
more difficult during certain times that you can set manually (while
sober, that is). How does it do this? If you have Mail Goggles
installed—which you can do by going to the "Labs" tab under your Gmail
settings and turning them on—it will force you to answer a series of
math questions before sending out any new messages..."

Read the full article here.