Rebranding & overhauling their corporate images that is... from Starbucks to AT&T – and Walmart is the latest to jump on that bandwagon.

Check out this Businessweek article on corporate rebranding.

After the news leaked over the weekend, Walmart confirmed that it will roll out a new de-hyphenated logo.

While most companies flog their make-overs, Walmart's overly restrained release seems intended to tamp down any speculation that the company is struggling to find a new sweet spot, as competitors get increasingly efficient and Target's model continues to pick up steam.

Here's the parse.

Walmart: Walmart U.S. Refreshes Stores' Logo

Translation: We're not changing our logo. We're refreshing it.

Walmart: For the past two years, a customer focused transformation has been taking place in Walmart's U.S. business.

Translation: We've pushed the price-as-the-only-differentiator model as far as it can go.

Read more

Need to decompress a bit from sitting and staring at your computer for hours on end? Check out thisissand.com for a fun way to do it - reminiscent of those sand art crafts projects we all did as kids. Pick your colors and just click to create mountains of colored sand. Be careful though, this one is addicting...

No need to fret - turns out all that time spent trawling the search engines for the latest and greatest gossip...er...important news items is in no way detrimental to your brain functionality. On the contrary, a recent study shows that this activity among seasoned internet users actually promotes brain activity. Check out the full article at USA Today.

This morning I came across a really fascinating article covering the debate over inexpensive online logo & "branding" companies by Doug Bartow (id29) via the Under Consideration design discussion blog Speak Up.

It highlights the ongoing debate of accessibility of design for all (income brackets) versus "...the devaluation of the design process altogether, particularly in brand development and identity design, which many consider the pinnacle of our field." – by cheapening the proverbial playing field.

In his field study of this issue, Doug commissions 4 different online companies to come up with logo options for a fictitious project and then analyzes and critiques the results. It is a good exploration of what you really get from these types of logo chop shops.

The Challenge: Hire four online logo design companies, give them the same visual identity problem to solve, then critique the results.

Take a look here.

I am a member of AIGA!! (The Professional Association for Design)
I got an invitation for the exhibition, " 50 books/50 covers of 2007". Since I am designing the 4corners new book i felt these book covers might help me to get inspiration.

This exhibition showcases selections from the “AIGA 50 Books/50 Covers” competition, which aims to identify the 50 best-designed books and book covers of the year. Selections were made by a distinguished jury and become part of the AIGA Design Archives, where images, full credits, project statements and jurors' comments for all selections are available.

Gallery hours:

Monday through Thursday: 11:00 a.m.–6:00 p.m.
Friday: 11:00 a.m–5:00 p.m.

We hear a lot about how the communications community is changing and we see more and more interactive applications, streaming media and social interactions, but services that specialize in entertainment seem to grow faster than the sector as a whole. This growth is definitely led by online video, but it isn't just about watching. Users now want to interact with video. Check out "BigStage". BigStage's software was originally funded by the CIA, which wanted 3-D computer models of suspects' faces to match against images in a database. The company's commercial customers take three digital pictures of themselves and upload them to BigStage's servers, and in about 50 seconds, they have a digital avatar that they can insert into videos or photos. Users will be able to post the ­videos to their ­Facebook pages or e-mail them to friends; eventually, they should also be able to purchase brand-name virtual accessories for their digital selves.

Last Saturday ,  there was an opening of a group exhibition featuring commissioned works by 130 something artists at Jonathan LeVine Gallery in Chelsea.

I didn't want to go because it was storming like crazy!!  However, the gallery was packed with so many people.

All the artists got a 7” x 5” wooden panel, and those artworks created a single continuous work. I liked some paintings a lot. But some were just crappy things and the price were like $600....?!  I don't know what Art is!

At least, I got free beer-.

http://jonathanlevinegallery.com/?method=Exhibit.ExhibitDescription&ExhibitID=FB86C9CC-19DB-5802-E0C4211518300C5B

Stumbled across this post in Logo Design Love which displays some of the contendors for the Obama presidential campaign logos. Some examples...

And my personal favorite:

Check out the rest here.

Here is the new logo for the President's economic recovery programs - what do you think?

Definitely a bit of a different feel from the recovery/economic logos of our nation's past:
The National Recovery Association

The WPA

Just in case you were wondering whether the Hadron Collider being tested right now at CERN has destroyed the world yet, you now have a handy website to go to check it out: http://hasthelargehadroncolliderdestroyedtheworldyet.com/

Twitter just launched a new architecture to help streamline some of their navigation, featuring a simplified top nav, and a tab-base right navigation for moving through tweets. Not sure how I feel about it yet, but check it out at Twitter!

It might seem like a bit of an overkill with all of these Twitter clones, but Yammer seems to fall into a bit more of a niche. Creating a network solely for you and your coworkers (based on your email addresses), Yammer lets you microblog what you're working on, and check in with your colleagues as well. You can also post updates directly through an IM service. Seems like it could be handy in a company where lots of people work offsite. Check it out here.

Not sure what to do when you're feeling chill? Sophisticated? Energetic? I Feel NYC is one of the most clever (and funny/useful) Google Maps application that I've come across. Also available for London.

A little while back, AOL site Spinner.com, posted the top 25 band logos "of all time" (personally, which I think is still up for debate).

Which reminded me of another site, http://pictograms.blogspot.com/ which has been archiving a huge collection of band logos, fonts, and iconography as well.

From Danish photographer Peter Funch comes this incredible gallery of photos - where he has staked out NYC street corners for two weeks taking photos of passersby from the exact same spot. THEN, combing through the images, he photoshopped together same-ish pedestrians to create some pretty fantastic composite images. Check out the "Babel Tales" photo series here.

The designs for the 2008 Summer Olympics in Beijing have been revealed, called "Fuwa" (below). It's being reported in the WSJ that even the mascots' designer doesn't want to take responsibility if these don't go down in history as iconic Olympic mascots.

Not that the Fuwa have been the only controversial mascots; since its inception at the Munich games in 1972, the Olympic mascot has always been a source of debate (more mascots below after the jump). The article goes on to state how the Fuwa may be the result of "Too Many Chefs" syndrome and a bureaucratic backlog, a challenge in trying to create an iconic image representing 1.3 billion people and their history - the five Fuwa were pared down from over 1,000 sketches submitted by the artist.

Not sure what I think about them...any thoughts?

Continue reading to see some other mascots from past Olympics...

The first Olympic mascot - Waldi (Munich 1972)

Cobi (Barcelona 1992)

Izzy (Atlanta 1996)

Syd, Ollie, and Millie (Sydney 2000)

Athena and Phevos (Athens 2004)

...you get the Most Innovative Celebrities in Digital Media, or, the Econoclast10.

CNN compiled a pretty awesome gallery of photos taken from the NASA Earth Observatory Library (like the one below of cloud streaks across the Caspian Sea). Check out the full gallery here.