"Even the smallest changes can make a huge difference in performance!" 10 Best Practices: 1. Use Headlines, Subheadings and Breadcrumb navigation to show shoppers where they are. 2. Make sure contact information and a phone number are visible above the fold and easy for shoppers to see. 3. Keep the site search function above the fold and in plain view so shoppers can query the catalog anytime. 4. Consider adding a search by category refinement into the site search for easier access to site sections. 5. Allow shoppers to show a designated number of items per page anytime with a “show per page” sort option. 6. Show related products and cross sell before the checkout process and after items have been added to the cart. 7. Allow shoppers to add items to their cart before making them register for an account. 8. Make sure shoppers can easily access their cart contents and that it can easily be modified or adjusted. 9. Use “add to cart buttons” with larger font, that are easy to see and consider different wording like “proceed to checkout.” 10. Allow shoppers to add items to a wishlist using appropriate wording like “add to wishlist” rather than “buy now.” We could actually go on and on, but we will save that for the next entry. Cheers

After the news leaked over the weekend, Walmart confirmed that it will roll out a new de-hyphenated logo.

While most companies flog their make-overs, Walmart's overly restrained release seems intended to tamp down any speculation that the company is struggling to find a new sweet spot, as competitors get increasingly efficient and Target's model continues to pick up steam.

Here's the parse.

Walmart: Walmart U.S. Refreshes Stores' Logo

Translation: We're not changing our logo. We're refreshing it.

Walmart: For the past two years, a customer focused transformation has been taking place in Walmart's U.S. business.

Translation: We've pushed the price-as-the-only-differentiator model as far as it can go.

Read more

From former Google employees comes Cuil, the newest super engine to hit the net. I took a quick look around, and so far I really like what I see. It has a great clean design (including the option to view your search results in 2 or 3 columns), and great smart options for sorting your data (a search of the term "Olympics" presented me with tabs for Winter Olympics, Special Olympics, Summer Olympics, and categories such as "2012 Summer Olympics" and "IOC Members"). Cuil also presents a much cleaner summary of each page (in a small paragraph) than its competitors. I wonder if this will prompt enough people to make the switch over from Google...I think I'm convinced.

No need to fret - turns out all that time spent trawling the search engines for the latest and greatest gossip...er...important news items is in no way detrimental to your brain functionality. On the contrary, a recent study shows that this activity among seasoned internet users actually promotes brain activity. Check out the full article at USA Today.

This morning I came across a really fascinating article covering the debate over inexpensive online logo & "branding" companies by Doug Bartow (id29) via the Under Consideration design discussion blog Speak Up.

It highlights the ongoing debate of accessibility of design for all (income brackets) versus "...the devaluation of the design process altogether, particularly in brand development and identity design, which many consider the pinnacle of our field." – by cheapening the proverbial playing field.

In his field study of this issue, Doug commissions 4 different online companies to come up with logo options for a fictitious project and then analyzes and critiques the results. It is a good exploration of what you really get from these types of logo chop shops.

The Challenge: Hire four online logo design companies, give them the same visual identity problem to solve, then critique the results.

Take a look here.

The first time I used Google Chrome, I was suprised on how simple the design of the browser.   The only visible functionality are the most common use buttons such as: back, forward, refresh, favorite, address and setting buttons.  The address field looks like any regular browser, but it smarts enough to distinguish between site url and search text. It also gives text prediction as you type.  

But after using with this new browser for about a week, I'm starting to notice the limitation of this new browser.  Unlike FIrefox, Chrome does not has the functionality to add adds-on to the browser.  This limitation make me miss the convinient of accessing my favorite site through my virtual bookmark.   

I'm hoping  that google will bring back the virtual bookmark toolbar to Chrome.

 

Yesterday, Twitter launched a redesigned homepage, which shows a shift in focus towards search (rather than specific users, as the old homepage highlighted). It seems that this new homepage could be a recognition, on Twitter’s part, of how users have shaped the microblogging platform - it’s now the place where you can find up-to-the-minute information on what’s happening NOW (rather than depending on search engines that are increasingly appearing to post more dated content, dependant on the slower nature of crawling the web and indexing content). Just look at the trends to see what people are talking about right this second (um…M&Ms and William Shatner? Really?). So does this poise Twitter to take on the search behemoths of Google and bing? Only time will tell…

Alexis Ohanian, founder of Reddit, gives a great 3-minute rundown on the power of social media. Check it out at TED here.

From Danish photographer Peter Funch comes this incredible gallery of photos - where he has staked out NYC street corners for two weeks taking photos of passersby from the exact same spot. THEN, combing through the images, he photoshopped together same-ish pedestrians to create some pretty fantastic composite images. Check out the "Babel Tales" photo series here.

(From the Wall Street Journal) - At the D&G runway show in Milan last week, the chief executives of Saks Fifth Avenue, Neiman Marcus and Bergdorf Goodman were relegated to second-row and third-row seats. In front of them, sitting primly in the first row, was Federico Marchetti, chief executive of online retailer Yoox.com . The moment—coming as the super-sexy women's styles for next spring pranced down Milan's runways—marked a shake-up in an ultra-hierarchical world. The privileged treatment of a digital-media figure showed that luxury fashion is ready to introduce styles to the public in new ways—new, at least, to this old-fashioned industry. More »

OMG I love robots. Seriously. (About as much as I love David Bowie.)

That's why I have to go check out Wakamuru who is "interning" at the NYC Uniqlo flagship store. I found this all out through his blog. Man, even robots have blogs these days. Check it out here. Apparently he also has a Facebook page. And a twitter page is in the works. So social-networky those robots are. So cute!

Wakamaru is "The robot designed to live with humans." "(the) design concept was to create "an object that can approach its user." "Wakamaru" is designed in the shape of a human being so that it is not considered simply a "machine" or a "terminal," but rather an "independent personality." Its cute expression and form make it appear friendly to everyone from children to elderly people, and suggest a possibility of human growth and development. "

Among his technological accomplishments, he can recognize faces (up to 100 people), respond when spoken to, meet a person's gaze, and offer up subjects of conversation. As "wakamaru" freely moves about an area he can decide for himself when to recharge – requiring no human assistance. He can also check your email, read you the news (from various feeds), schedule things for you, and take pictures and video for you that you can check remotely.

Read more about Wakamuru here.

“Meyer says all the lights go dim because there just isn't enough power to go around.” Doing several things at once can feel so productive. But scientists say switching rapidly between tasks can actually slow us down. Even though modern technology allows people to perform more tasks at the same time, juggling tasks can make our brains lose connections to important information. Which means, in the end, it takes longer because we have to remind our brains what we were working on .. David Meyer at the University of Michigan has spent the past few decades studying multitasking — mostly in adults. "For tasks that are at all complicated, no matter how good you have become at multitasking, you're still going to suffer hits against your performance. You will be worse compared to if you were actually concentrating from start to finish on the task," Meyer says. Multitasking causes a kind of brownout in the brain. Meyer says all the lights go dim because there just isn't enough power to go around. So, the brain starts shutting things down — things like neural connections to important information. Scientists say she has reason to be worried — although there's not much data yet on teens. Think you can be Top Gun?