Last week the Altimeter Group and Wetpaint released a study that analyzed the 100 most valuable brands (according to BusinessWeek/Interbrand) and how they engage across 11 different online social-media venues. The result of the study was published as  "engagement database" that critiqued the brands on not only their breadth of engagement across these channels, but also their depth, such as whether they reply to comments made on blog posts. Each brand was given a numerical score. The top 10 ENGAGEMENTdb brands with their scores are:

1. Starbucks (127)
2. Dell (123)
3. eBay (115)
4. Google (105)
5. Microsoft (103)
6. Thomson Reuters (101)
7. Nike (100)
8. Amazon (88)
9. SAP (86)
10. Tie - Yahoo!/Intel (85)

The full report is available at http://bit.ly/KRGNt. Personally, it's questionable to assume that  a company's social engagement can be correlated with its financial performance.   But, in Steve Rubel's words "good use of social media could be seen as a proxy for an innovative culture, eagerness to engage with consumers and take risks, a net positive for any business." Much more interesting then this is however to take a look at what the social media strategy of those brands have in common: All top brands weren't afraid of innovation, did so early, often (also after set-backs) and incrementally:

• Starbucks and Dell were early to leverage their fans for corporate crowd-sourcing.
• With Nikeplus.com, Nike was early in the game to use an innovative technology in order to connect its worldwide fan base in early 2006.
• Quite a few of the top 10 brands embraced Twitter early and in innovative ways. Amazon started offering deals on Twitter back in 2007 and EBay started to live-tweet earnings in 2008.
• Microsoft encouraged their employees to blog as early as in the late 1990. Yahoo and Google started and actively promoted their corporate and product blogs in 2004
• Other top brands were building out communities to connect customers and employees early on. Microsoft, for example, launched its inventive Channel 9 platform for developers back in 2004

Over the weekend, we were very excited to launch the redesigned website for Swanke Hayden Connell Architects (www.shca.com). We've been working closely with SHCA since January to design and develop an exciting and innovative new website, one which looks sleek and modern while still embracing the firm's long and rich history. We're extremely happy with the results - check it out here!

Filip Noterdaeme, founder of the subversive Homeless Museum recently distributed hundreds of fliers for a discounted "sale" at the Louis Vuitton Store, a fully-functional handbag store inside the Murakami exhibit at the Brooklyn Museum of Art. Noterdaeme's mission statement explains "Juggling irreverence and sincerity, HoMu seeks to subvert the increasingly impersonal, market-driven art world and expose the sellout of cultural institutions to commerce, cronyism, real estate, and star architects."

"I am only suggesting visitors ask for a special discount... My goal with this action is to confer to museum visitors the absurdity of a bluntly commercial enterprise infiltrating an art museum." – Filip Noterdaeme

Too bad he didn't do this sooner, when the exhibit first opened (it closes on July 13th) – amidst throngs of museum goers, as the project probably would have had a bit more significance.

However, in some ways I think Noterdaeme is rather missing the entire point of Murakami's art which is addressing some of the same issues as he is, by playing upon the notion that distinct lines between art and consumerism cannot be drawn in the sand anymore. In today's society, popular culture and the commercial world already have their hands deep into the pockets of the modern art world. By partnering with Louis Vuitton and actually placing a store within his exhibition, he is already actively commenting on that inseparable consumerism by placing it directly in front of everyone's face.

What remains to be argued however, is that they are really two sides of the same coin – Noterdaeme is actively trying to fight consumerism in the art world (at face value), while Murakami instead tries a more subtle approach by embracing the consumer juggernaut and manipulating it for his own means.

Rebranding & overhauling their corporate images that is... from Starbucks to AT&T – and Walmart is the latest to jump on that bandwagon.

Check out this Businessweek article on corporate rebranding.

...well now may be your chance! Check out iKnow.co.jp for a really great and simple online learning tool - which allows you to enroll in and take courses directly on the site, track your progress, and connect with other students. The architecture and interface are so straightforward and simple, really easy to use. This is huge, because, as a former Instructional Designer, I know that designing a usable and functional UI for training and education is super difficult. I'm thoroughly impressed! Check it out koko.

Need to decompress a bit from sitting and staring at your computer for hours on end? Check out thisissand.com for a fun way to do it - reminiscent of those sand art crafts projects we all did as kids. Pick your colors and just click to create mountains of colored sand. Be careful though, this one is addicting...

A friend just turned me on to this delightfully simple work log, ididwork.com. The name pretty much says it all; log the work that you did, tag it if you like, and ididwork.com will create charts mapping your work, email your logs to your manager (if desired), and schedule work reviews. This is a handy little tool for jobs where you have to log hours on certain projects, or you may be working on site and have to report in your work to your manager. Just a great example on how simplicity wins over and a site without too many bells and whistles can be most useful.